At a Glance
- Tasks: Lead technical evaluations and create impactful proof-of-concepts for top-tier clients.
- Company: Join Amplitude, the leading AI analytics platform trusted by global brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and collaboration.
- Why this job: Be a key player in transforming how companies understand their users with cutting-edge technology.
- Qualifications: Proven experience in software pre-sales and strong technical communication skills.
The predicted salary is between 63000 - 77000 £ per year.
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection that will allow employees of all backgrounds to thrive.
Amplitude is where product teams go when they're serious about understanding their users. We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast-moving scale-ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self-improving products!
In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders. You'll lead technical discovery, architect custom proof-of-concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.
What you’ll do…
- Deal Execution (70% of time)
- Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR
- Conduct deep discovery to map prospect workflows, tech stack dependencies, and decision criteria to Amplitude's differentiation
- Design and execute hands-on proof-of-concepts that prove value within the prospect's actual data and use cases
- Handle technical objections related to data architecture, privacy/compliance, and integration complexity
- Present to C-level executives and translate technical capabilities into ROI narratives
- Internal Collaboration (20% of time)
- Partner with Software Engineering and Product Management to communicate feature gaps and customer requirements that affect deal velocity
- Act as a business partner to the Account Executives, advising and providing technical partnership throughout the sales cycle.
- Work with Customer Success to ensure smooth handoffs and technical alignment during implementation
- Mentor junior Solution Engineers on technical positioning and demo best practices
- Thought Leadership (10% of time)
- Contribute to our competitive intelligence on tools like Google Analytics 4, Adobe Analytics, and Mixpanel
- Develop reusable thought pieces, technical content, and operational frameworks for the broader Solution Engineering team
What We're Looking For
- Strong experience in software pre-sales at principal level (Solutions Engineering, Sales Consulting, or Technical Account Management roles)
- Preference for experience in the product analytics, experimentation or customer data platform space.
- Strong familiarity with MEDDICC / MEDDPICC or other sales methodologies
- Strong commercial mindset with ability to uncover value for customers
- You’re comfortable speaking about nuanced (technical concepts) such as LLMs, Agentic Software Development, Data Architecture, APIs / SDKs etc.
- Track record of closing technical evaluations in competitive enterprise deals
- Comfort presenting technical concepts to both Engineers and business stakeholders from Product / Marketing.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Principal Sales Engineer - UKI employer: Triwill Group
OpenAI is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about AI and its transformative potential. With a commitment to employee growth, OpenAI offers ample opportunities for career advancement and skill development, all while maintaining a strong focus on ethical practices and user trust. Located in a vibrant tech hub, employees benefit from a dynamic work environment that encourages creativity and the sharing of diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Sales Engineer - UKI
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Principal Sales Engineer - UKI at Triwill Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Triwill Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Principal Sales Engineer - UKI. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Principal Sales Engineer - UKI
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Triwill Group:When writing your cover letter, make sure to tailor your message specifically for Triwill Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Triwill Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Triwill Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Triwill Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Triwill Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
