At a Glance
- Tasks: Lead innovative CRM strategies to enhance customer journeys and drive engagement.
- Company: Join Triumph, a legendary motorcycle brand with a passion for excellence.
- Benefits: Enjoy 25 days annual leave, pension scheme, and discounts on motorcycles and gear.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of customer experiences in a dynamic, global environment.
- Qualifications: 3-5 years in CRM or lifecycle marketing with strong multi-channel experience.
The predicted salary is between 50000 - 65000 £ per year.
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The Original British Motorcycling Company
At Triumph, we are driven to make the best motorcycles in the world. Building iconic motorcycles that celebrate our past whilst embracing the future, through bold design, original styling, purposeful engineering and a genuine passion for the ride.
Join us as our Global CRM & Lifecycle Marketing Manager and play a pivotal role in shaping the customer journey from first enquiry to loyal advocate. Leading innovative, data-driven CRM strategies across global markets, you'll drive customer acquisition, engagement, retention and repurchase while delivering exceptional customer experiences and measurable commercial growth.
Company Benefits:
- Annual Leave – 25 days plus bank holidays.
- Pension Scheme
- Life Assurance Scheme - currently 6 x pensionable salary.
- Preferential rates for medical insurance with a third-party provider.
- Employee Motorcycle Purchase Scheme - on successful completion of the probation period (minimum of 6 months), we offer employees and their close family the opportunity to purchase a brand new Triumph Motorcycle with up to 25% discount.
- Employee Motorcycle Lease Scheme
- Discounted Clothing, Parts and Accessories Purchases
- Company benefits platform, allowing discounts with multiple vendors.
Key Duties & Responsibilities:
- Deliver engaging multi-channel CRM campaigns across email, SMS, web, events and dealer networks.
- Support new motorcycle launches and events, driving seamless lead capture and management.
- Enhance lead scoring, customer insights and dealership CRM visibility to improve conversion.
- Collaborate with cross-functional teams and external partners to deliver best-in-class CRM programmes.
- Inspire, manage and develop a high-performing CRM team.
- Drive innovation through CRM, AI, personalisation and marketing technology platforms.
- Own CRM reporting, performance dashboards and budget management, turning insight into action.
- Monitor campaign effectiveness and optimise customer engagement and lead conversion.
- Support wider marketing, customer data and business transformation initiatives.
- Undertake additional responsibilities as required to support the team and business objectives.
Skills & Experience Required:
- Strong experience in CRM, lifecycle marketing, marketing automation, customer engagement or growth marketing.
- Experience delivering CRM across multiple channels, not just email.
- Strong understanding of customer journeys, segmentation, personalisation, testing and performance measurement.
- Experience working with CRM, marketing automation or customer data platforms such as Dynamics 365, Salesforce Marketing Cloud, Braze, HubSpot, Klaviyo, Iterable or similar. With at least 3 years experience (preferably 5).
- Strong stakeholder management skills across marketing, digital, commercial, data, technology, markets and external partners.
- Understanding of consent management, data governance and customer communication compliance.
Hours of Work: Monday to Friday 39hrs per week.
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
Global CRM & Lifecycle Manager (MC621) employer: Triumph
At Triumph, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With generous benefits including 25 days of annual leave, a comprehensive pension scheme, and unique perks like the Employee Motorcycle Purchase Scheme, we are committed to supporting our employees' growth and well-being. Join us in our stunning location, where your passion for motorcycles can thrive, and be part of a team that values creativity and excellence in every ride.
StudySmarter Expert Advice🤫
We think this is how you could land Global CRM & Lifecycle Manager (MC621)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Triumph and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Triumph are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Triumph on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Triumph. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global CRM & Lifecycle Manager (MC621)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Triumph. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Triumph:Show us that you’ve done your homework! In your application, briefly mention what you admire about Triumph’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Triumph
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Triumph will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Triumph, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
