At a Glance
- Tasks: Lead innovative CRM strategies to enhance customer journeys and drive engagement.
- Company: Join Triumph, the iconic British motorcycle brand with a passion for excellence.
- Benefits: Enjoy a pension scheme, life assurance, and discounts on motorcycles and gear.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape customer experiences and make a real impact in a dynamic industry.
- Qualifications: 3-5 years in CRM or lifecycle marketing with strong multi-channel experience.
The predicted salary is between 60000 - 75000 £ per year.
The Original British Motorcycling Company
At Triumph, we are driven to make the best motorcycles in the world.
Building iconic motorcycles that celebrate our past whilst embracing the future, through bold design, original styling, purposeful engineering and a genuine passion for the ride.
Join us as our Global CRM & Lifecycle Marketing Manager and play a pivotal role in shaping the customer journey from first enquiry to loyal advocate.
Leading innovative, data‑driven CRM strategies across global markets, you'll drive customer acquisition, engagement, retention and repurchase while delivering exceptional customer experiences and measurable commercial growth.
Company Benefits
- Pension Scheme
- Life Assurance Scheme - currently 6 x pensionable salary.
- Preferential rates for medical insurance with a third‑party provider.
- Employee Motorcycle Purchase Scheme - on successful completion of the probation period (minimum of 6 months), we offer employees and their close family the opportunity to purchase a brand new Triumph Motorcycle with up to 25% discount.
- Employee Motorcycle Lease Scheme
- Discounted Clothing, Parts and Accessories Purchases
- Company benefits platform, allowing discounts with multiple vendors.
Key Duties & Responsibilities
- Deliver engaging multi‑channel CRM campaigns across email, SMS, web, events and dealer networks.
- Support new motorcycle launches and events, driving seamless lead capture and management.
- Enhance lead scoring, customer insights and dealership CRM visibility to improve conversion.
- Collaborate with cross‑functional teams and external partners to deliver best‑in‑class CRM programmes.
- Inspire, manage and develop a high‑performing CRM team.
- Drive innovation through CRM, AI, personalisation and marketing technology platforms.
- Own CRM reporting, performance dashboards and budget management, turning insight into action.
- Monitor campaign effectiveness and optimise customer engagement and lead conversion.
- Support wider marketing, customer data and business transformation initiatives.
- Undertake additional responsibilities as required to support the team and business objectives.
Skills & Experience Required
- Strong experience in CRM, lifecycle marketing, marketing automation, customer engagement or growth marketing.
- Experience delivering CRM across multiple channels, not just email.
- Strong understanding of customer journeys, segmentation, personalisation, testing and performance measurement.
- Experience working with CRM, marketing automation or customer data platforms such as Dynamics 365, Salesforce Marketing Cloud, Braze, Hub Spot, Klaviyo, Iterable or similar.
- With at least 3 years experience (preferably 5)
- Strong stakeholder management skills across marketing, digital, commercial, data, technology, markets and external partners.
- Understanding of consent management, data governance and customer communication compliance.
Hours of Work
Monday to Friday 39hrs per week.
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Global CRM & Lifecycle Manager in Hinckley employer: Triumph Motorcycles Limited
At Triumph, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates innovation and passion for motorcycling. Our employees enjoy a range of benefits including a generous pension scheme, life assurance, and exclusive discounts on motorcycles and accessories, fostering both personal and professional growth. Join us in our global headquarters, where you will have the opportunity to lead impactful CRM strategies while working alongside a dedicated team that values creativity and collaboration.
Contact Details:
Triumph Motorcycles Limited Recruitment Team
