Head of Event Product & Innovation

Role: Events - Head of Product

Hybrid working: 3 days a week in the London office - possible international travel several times a year

Role Summary

Reporting to the Managing or Event Director, and working on flagship events, you have the more than 6 years’ experience in curating market-leading events of significant scale.

You undertake deep research, curate content narratives, programme development, speaker recruitment, feature innovation, and shape the event product proposition.

You will work alongside a project team of producers and coordinators, and work cross-functionally with content, marketing, operations, and sales teams.

This is a key role for a hands-on, experienced, events expert who can deliver excellent event products.

Key responsibilities

• Event Production
• Oversee delivery of content for flagship events [multiple tracks, add-ons, features]
• Supports delivery of high-level leadership summits within events
• Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities for the next iteration of the event.
• Translate strategic objectives from senior management into the event product.
• Curate new features collaborating closely Managing Directors and Event Directors.
• Ensure product delivery aligns with market trends
• Secure a significant number of speakers for your event/s
• Market Intelligence & Stakeholder Engagement
• Conduct ongoing market analysis to track industry trends, competitor positioning, and audience needs with a 12-month lens.
• Management of an advisory board to provide feedback on event value proposition
• Cultivate a community of trusted sources among the leaders of the industry in your regions.
• Create segmented engagement strategies and adapt content to cross-channel campaigns.
• Originate and curate high quality content to fuel marketing campaigns.
• Represent techoraco externally at industry events, partner meetings, and client sessions as a thought leader.
• Commercial Input
• Consults with commercial and marketing teams on sales matrix, floorplans, signage, and customer experience
• Track performance metrics (delegate mix, NPS, retention, sponsorship yield) and implement plans for continuous improvement with cross-functional teams.
• Project manage your events and inspire and influence your project team to work towards the same targets, objectives and milestones
• Work closely with ED and BDDs to review sales pipelines and build event product inventory to support commercial goals.
• Identify potential new, commercially viable, product features to target new audiences.
• Use research to shape new features, formats, and experiences (e. g., summits, councils, matchmaking initiatives, or innovation showcases etc.).
• Support any forecasting, reporting, and portfolio reviews with the portfolio Managing Director.
• Product Development & Innovation
• Recruit significant number of speakers for event.
• Conduct deep industry research to curate event programme.
• Take ownership of new event tracks.
• Deliver a rigorous event go-no-go.
• Provide sales and marketing teams with marketing intelligence, ICPs, and growth audience insight.
• Provide marketing copy and audience insights to marketing team.
• Produce content assets e. g. whitepapers, webinars.
• Identify and pilot new product features — such as advisory councils, awards, innovation showcases
• Champion the customer experience, ensuring every event is insight-led, differentiated, and commercially viable.
• Support post-event reviews and feedback loops to drive iterative product improvement.
• Team Leadership & Collaboration
• Providing mentoring, development, and performance feedback to junior producers.
• Support a high-performance culture focused on collaboration, creativity, and commercial accountability.
• Work closely with Content, Marketing, Operations, and Sales teams to ensure end-to-end delivery excellence.
• Attributes
• 6+ years’ experience in B2B events, media, or community-led businesses, including 3+ years in a product or portfolio leadership role.
• Proven ability to grow event brands commercially and strategically.
• Strong communication and stakeholder engagement skills, with confidence at senior industry level.
• Interest in management and mentoring of junior members of team
• Entrepreneurial mindset — curious, creative, and outcome-focused.
• Commercial acumen
• Strategic thinker with the ability to translate insight into actionable plans.
• Comfortable operating in a fast-paced, entrepreneurial environment with global stakeholders.
• Outstanding communicator both verbally and in writing
• Deadline and target-driven
• A proactive and hard-working individual – capable of delivering a high volume of content and willing to run the extra mile when require
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