At a Glance
- Tasks: Lead innovative marketing campaigns and drive brand awareness for Triptease.
- Company: Join Triptease, a tech company transforming the hospitality industry with data-driven solutions.
- Benefits: Enjoy 25+ days of holiday, wellness budget, learning budget, and flexible working options.
- Why this job: Be part of a fast-growing team making a real impact in a fun, dynamic environment.
- Qualifications: 4+ years in digital marketing, strong HubSpot skills, and experience with multi-channel strategies required.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 48000 - 84000 £ per year.
The ideal candidate can be based in the UK in a Hybrid environment or Portugal or Spain in a remote first environment. About Triptease At Triptease, we’re on a mission to revolutionise the hospitality industry by helping hotels increase direct bookings, optimise revenue, and enhance guest experiences. Our platform empowers hoteliers to take control of their distribution and make data-driven decisions. As we gear up for our next stage of growth, now is an ideal time to join our fast-growing, profitable technology business. Come join us on our journey. About Our Role We’re looking for a passionate and results-driven Senior Growth Marketing Manager to join our Demand Generation team. Reporting directly to the Head of Demand Generation, you’ll play a pivotal role in driving awareness, engagement, and lead generation for Triptease. What will you do: Lead Demand Generation Initiatives : Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads. Optimise Lead Generation Channels : Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI. Drive Conversion Rates : Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis. Accelerate use of AI and Automation : We’re all in on Gen AI and automation platforms in our marketing efforts. You will be expected to develop deep cutting-edge expertise in this area. Leverage Data for Campaigns : Use first-party and third-party data to craft personalised and targeted marketing campaigns that resonate with our audience. Implement ABM and Personalisation : Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments. Initiate New Projects : Proactively bring fresh ideas to the table and lead projects that introduce innovative concepts into our marketing mix. Collaborate Cross-Functionally : Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals and enhance the overall customer experience. Execute Multi-Channel Campaigns : Plan and deliver integrated marketing campaigns across SEO, email, social media, paid advertising, content marketing, out-of-home media, and direct mail. Manage Lead Nurturing : Develop lead nurturing programs to move prospects through the funnel, re-engage dormant leads, and reduce churn rates. Oversee Funnel and Database : Monitor the health of the marketing funnel and maintain the marketing database for targeted campaigns. Demonstrate HubSpot Expertise : Leverage HubSpot for website management, form creation, contact data maintenance, email marketing, and analytics. Ensure we’re utilising the platform to its full potential. Manage Budgets Effectively : Allocate and manage the marketing budget across various channels and campaigns, ensuring cost-effectiveness and adherence to budgetary constraints. Measure and Report Performance : Set up robust tracking and reporting mechanisms. Regularly analyse campaign performance metrics and provide actionable insights to stakeholders. Embrace Continuous Learning : Stay updated on the latest marketing technologies and industry trends. Participate in professional development opportunities to continuously enhance your skill set. Problem-Solve in a Fast-Paced Environment : Tackle challenges proactively and adapt quickly to changes. Contribute positively to our fun and friendly workplace culture while driving results in a dynamic setting. Who we are looking for: 4+ years of experience in digital marketing roles preferably within a B2B environment. High proficiency in HubSpot. Familiarity with automation platforms. Strong understanding of ABM tactics and hyper-personalisation. Experience with multi-channel marketing strategies, including SEO, email, social media, paid media, content marketing, out-of-home, and direct mail. Excellent analytical skills with a passion for data-driven decision-making. Ability to work collaboratively across all functions of our business. Proactive mindset with a track record of initiating successful projects. Strong problem-solving skills and adaptability in a fast-growing environment. Budget management experience. Familiarity with generative AI tools. Knowledge of database management and funnel optimisation. Our benefits vary based on your location. What’s in it for you? Our start-up culture means everybody’s contribution matters and is celebrated. We set ourselves ambitious goals and are proud of our ability to deliver those through smart working. Pace. We’re growing. Get on board fast and be part of the journey. Having a real impact on an award-winning and fast-growing company. 25 Days holiday (rising to 26 on one year anniversary then 27 on your second anniversary) Pension – 4% employee contribution (minimum), 4% employer matched, plus 1% tax relief directly into your pension pot Enhanced maternity & paternity leave Wellness budget (£50 per month health and wellbeing budget) Learning budget – £250 per calendar year Share Options Life Event leave (marriage, divorce, moving house, child’s first day at school, ceremony or graduation) Make a Difference (volunteering) day Daily Food Allowance (Portugal) Cycle to Work Tech Scheme *Subject to passing probation We also offer… A shiny MacBook for all new starters Monthly remote and in-office socials Quarterly review socials Hybrid working Refer a Friend policy (£1000 for successful referrals) Monthly wellbeing day Weekly in-office breakfast and snacks Flexibility with childcare Charitable giving scheme Triptease is proud to be an equal opportunity employer with an active cross-functional ‘diversity squad’ devoted to addressing diversity challenges in the company and industry. We welcome applications from diverse and non-traditional backgrounds. Applicants will not be discriminated against on the basis of any protected characteristic(s) in terms of the Equality Act (2010). #LI-Remote #J-18808-Ljbffr
Senior Growth Marketing Manager employer: Triptease Ltd
Contact Detail:
Triptease Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in B2B environments. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Showcase your experience with HubSpot and other automation platforms. Be prepared to discuss specific campaigns you've managed and how you utilized these tools to drive results.
✨Tip Number 3
Highlight your understanding of Account-Based Marketing (ABM) and hyper-personalization techniques. Prepare examples of how you've successfully implemented these strategies in past roles.
✨Tip Number 4
Demonstrate your analytical skills by discussing how you've used data to inform your marketing decisions. Be ready to share metrics or outcomes from previous campaigns that illustrate your ability to drive conversion rates.
We think you need these skills to ace Senior Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B environments. Emphasize your proficiency with HubSpot and any experience with automation platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and how your skills align with Triptease's mission. Mention specific campaigns or projects you've led that demonstrate your ability to drive awareness and generate leads.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies. Highlight any experience with A/B testing and how it has improved conversion rates in your previous roles.
Demonstrate Proactivity: Share instances where you've initiated successful projects or brought fresh ideas to the table. This will show your proactive mindset and ability to contribute positively to a fast-paced environment.
How to prepare for a job interview at Triptease Ltd
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital marketing, especially within a B2B environment. Highlight specific campaigns you've led, focusing on your role in driving brand awareness and generating leads.
✨Demonstrate HubSpot Proficiency
Since HubSpot is crucial for this role, come ready to share examples of how you've utilized the platform for website management, email marketing, and analytics. Discuss any innovative ways you've leveraged HubSpot to enhance campaign performance.
✨Emphasize Data-Driven Decision Making
Prepare to talk about how you use data to inform your marketing strategies. Share specific instances where your analytical skills led to improved conversion rates or successful lead nurturing programs.
✨Be Ready to Discuss AI and Automation
As the company is focused on generative AI and automation, familiarize yourself with these technologies. Be ready to discuss how you've implemented AI tools in your previous roles and how they can enhance marketing efforts.