Senior Business Analyst, Direct To Consumer

Who are we? Tripledot is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.

Key Responsibilities

• The Senior Business Analyst for Direct To Consumer (DTC) plays a critical role in driving data-informed decision-making across our direct revenue channels.
• This role partners closely with studio teams, Product, Engineering, and Finance to translate complex data into clear insights that shape product strategy, accelerate revenue growth, and optimize the end-to-end DTC experience.
• The ideal candidate is highly analytical, business-minded, and comfortable operating in a fast-evolving DTC environment that includes web portals, alternative payment methods, loyalty and rewards, VIP programs, and experimentation-driven optimization.

Responsibilities

• Partner with studio teams to analyze DTC performance and deliver insights that directly drive DTC revenue growth across titles.
• Proactively identify opportunities to increase DTC channel revenue, including funnel optimization, pricing strategy, offer design, and feature adoption.
• Define, track, and report on key DTC KPIs, building dashboards and analyses to support leadership and studio decision-making.
• Transform data insights into actionable recommendations for product and service quality optimization, identifying negative drivers impacting monetization, retention, and overall performance.
• Own the setup, execution, and evaluation of A/B testing across DTC initiatives such as checkout flows, offers, bundles, loyalty, and VIP programs.
• Partner with Product, Engineering, and studio teams to ensure proper tracking, experimentation frameworks, and data integrity across DTC systems.
• Support revenue forecasting, scenario modeling, and business cases for new DTC initiatives.
• Communicate findings and recommendations clearly and confidently to senior stakeholders and cross-functional partners.
• Have a good understanding of the data sources and be able to communicate their limitations and nuances to the business.
• Lead investigations into irregularities in the metrics, combining data from multiple sources to answer complex questions.

Skills, Knowledge and Expertise

• 5+ years of experience analyzing, visualizing, and interpreting data in a business or product analytics role.
• Demonstrated strong business judgment, with the ability to generate meaningful insights and actionable next steps from complex, ambiguous data.
• Bachelor’s degree in Statistics, Mathematics, Economics, or a related quantitative field (or equivalent practical experience).
• Strong communication skills, with a proven ability to distill large and complex datasets into clear, actionable insights for non-technical stakeholders.
• Proficiency with data visualization and BI tools such as Tableau, Looker, or similar platforms.
• Advanced proficiency in SQL, Hive, or other querying languages used for large-scale data analysis.
• Working proficiency in Python, R, or other scripting languages for data analysis and automation.
• Comfortable partnering in technical discussions and cross-functional business initiatives.

Bonus Experience

• Experience working in mobile gaming, DTC platforms, or broader consumer commerce ecosystems.
• Familiarity with alternative payment methods, web-based checkout flows, or app store payment models.
• Experience partnering with multiple product teams or studios in a multi-product or multi-tenant environment.

Success Measures

• DTC insights consistently inform studio, product, and leadership decisions.
• Measurable improvements in DTC revenue, conversion rates, and retention driven by analysis and experimentation.
• Successful implementation and adoption of A/B testing frameworks across DTC initiatives.
• High confidence in data quality, tracking accuracy, and KPI definitions across DTC systems.
• Strong stakeholder trust and engagement, demonstrated by repeat use of analytics and recommendations.

Benefits

• 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
• Daily Free Lunch: when in the office you get £12 every day to order from JustEat.
• Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy].
• Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.
• Private Medical Cover & Health Cash Plan: Opt-in (P11d benefit) comprehensive private medical cover with Bupa and cash plan with Medicash.
• Dental Cover: Opt-in (P11d benefit).
• Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
• Pension Plan: Qualifying earnings or opt-in 4% contributory match schemes offered.