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- Tasks: Drive organic growth for mobile games through ASO, SEO, and creative content.
- Company: Join Tripledot, a leading independent mobile games company with a vibrant culture.
- Benefits: Enjoy 25 days holiday, hybrid working, free daily lunch, and health benefits.
- Why this job: Be part of a dynamic team making an impact in the gaming industry.
- Qualifications: Experience in ASO/SEO, strong analytical skills, and a passion for mobile games.
- Other info: Collaborative environment with opportunities for professional development and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Tripledot is one of the largest independent mobile games companies in the world. We are a multi‑award‑winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of – one filled with driven, incredibly smart and detail‑oriented people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.
We’re hiring an Organic Growth & AI Marketing Specialist to grow installs and visibility for our mobile games across the App Store, Google Play, web (SEO), and social platforms. This is a hands‑on, cross‑functional role working closely with UA, Creative, Data, and Martech teams to improve organic performance through testing, insight, and rapid iteration.
About You
- You have experience in ASO for apps (mobile games preferred).
- You do UA or are very keen to dive deeper into the world of UA and how it links into ASO.
- You are a self‑starter and looking to grow responsibilities and your role.
- You are well‑versed with AI and can leverage AI tools to create creative assets.
- You have some knowledge of SEO optimisations and how to increase website clicks.
Key Responsibilities
- Own App Store Optimisation (ASO + ASA): keyword strategy, metadata, localisation, creative optimisation, and store A/B testing.
- Drive increased revenue and conversion through SEO and web growth, including technical SEO improvements and high‑leverage optimisation opportunities.
- Partner with Performance Marketing to analyse the impact of paid UA on organic installs (halo, cannibalisation, incrementality).
- Work with Martech and Data teams to ensure accurate organic tracking, reporting, and attribution and build out our measurement stack for Organics, ASO and SEO.
- Design and run structured experiments to improve discoverability and conversion across store and web.
- Create and iterate on social content to support awareness and organic demand generation.
- Leverage AI tools to automate or accelerate workflows including creative iteration, research, copywriting, localisation, and reporting.
Required Skills, Knowledge and Expertise
- Proven experience across ASO and SEO (mobile games experience preferred).
- Experience collaborating with Performance Marketing teams and using data to drive decisions.
- Experience working with Product and Data teams.
- Strong analytical mindset with the ability to structure and interpret experiments.
- AI‑native mindset: regularly uses AI tools to solve problems and produce high‑quality outputs efficiently.
- Strong organisational and project management skills.
- Experience with designing and producing screenshots and icons using AI.
- Design sensibility and strong visual judgment.
Working at Tripledot
- 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days fully remote working: Work from anywhere in the world, in addition to hybrid policy, 20 days of the year.
- Daily Free Lunch: In the office you get ÂŁ12 every day to order from JustEat.
- Regular company events and rewards: quarterly on‑site and off‑site events that celebrate cultural events, our achievements and our team spirit.
- Employee Assistance Program.
- Family Forming Support.
- Life Assurance & Group Income Cover.
- Continuous Professional Development.
- Private Medical Cover & Health Cash Plan.
- Dental Cover.
- Cycle to Work Scheme.
- Pension Plan.
Organic Growth Specialist (ASO) employer: Tripledot
Contact Detail:
Tripledot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Growth Specialist (ASO)
✨Tip Number 1
Get to know the company inside out! Research Tripledot's games, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to ASO and SEO. Think about how your experience aligns with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Tripledot family!
We think you need these skills to ace Organic Growth Specialist (ASO)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Organic Growth Specialist role. Highlight your ASO experience and any relevant projects that showcase your skills in mobile games. We want to see how you can bring value to our team!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical mindset. Include examples of how you've used data to drive decisions or improve performance in past roles. We love numbers as much as we love games!
Be Creative with Your Content: As an Organic Growth Specialist, creativity is key! Share any unique strategies or campaigns you've implemented in the past. If you've used AI tools for creative assets, let us know – we’re all about innovation here at Tripledot!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our amazing team!
How to prepare for a job interview at Tripledot
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation (ASO) knowledge. Be ready to discuss keyword strategies, metadata, and creative optimisation. Tripledot is looking for someone who can hit the ground running, so showing that you understand the ins and outs of ASO will definitely impress.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of experiments you've designed or insights you've gained from working with Performance Marketing teams. This role requires a strong analytical mindset, so demonstrating your ability to interpret data will be key.
✨Get Familiar with AI Tools
Since the role involves leveraging AI tools for various tasks, make sure you’re up to speed on the latest AI technologies relevant to marketing. Share any experiences you have with using AI for creative assets or reporting, as this will show you're aligned with Tripledot's innovative approach.
✨Be Ready to Collaborate
This position is cross-functional, so be prepared to discuss how you've successfully collaborated with different teams in the past. Highlight your experience working with Product, Data, and Creative teams, and how you’ve contributed to achieving common goals. Teamwork is essential at Tripledot!