At a Glance
- Tasks: Drive organic growth for mobile games through ASO, SEO, and creative content.
- Company: Join Tripledot, a leading independent mobile games company with a vibrant culture.
- Benefits: Enjoy 25 days holiday, hybrid working, free daily lunch, and health benefits.
- Other info: Opportunities for professional development and a fun, collaborative work environment.
- Why this job: Be part of a dynamic team making an impact in the gaming industry.
- Qualifications: Experience in ASO/SEO, strong analytical skills, and familiarity with AI tools.
The predicted salary is between 36000 - 60000 £ per year.
Tripledot is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of – one filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.
We’re hiring an Organic Growth & AI Marketing Specialist to grow installs and visibility for our mobile games across the App Store, Google Play, web (SEO), and social platforms. This is a hands‑on, cross‑functional role working closely with UA, Creative, Data, and Martech teams to improve organic performance through testing, insight, and rapid iteration.
About You
- You have experience in ASO for apps (mobile games preferred).
- You do UA or are very keen to dive deeper into the world of UA and how it links into ASO.
- You are a self-starter and looking to grow responsibilities and your role.
- You are well versed with AI and can leverage AI tools to create creative assets.
- You have some knowledge of SEO optimisations and how to increase website clicks.
Key Responsibilities
- Own App Store Optimisation (ASO + ASA): keyword strategy, metadata, localisation, creative optimisation, and store A/B testing.
- Drive increased revenue and conversion through SEO and web growth, including technical SEO improvements and high-leverage optimisation opportunities.
- Partner with Performance Marketing to analyse the impact of paid UA on organic installs (halo, cannibalisation, incrementality).
- Work with Martech and Data teams to ensure accurate organic tracking, reporting, and attribution and build out our measurement stack for Organics, ASO and SEO.
- Design and run structured experiments to improve discoverability and conversion across store and web.
- Create and iterate on social content to support awareness and organic demand generation.
- Leverage AI tools to automate or accelerate workflows including creative iteration, research, copywriting, localisation, and reporting.
Required Skills, Knowledge and Expertise
- Proven experience across ASO and SEO (mobile games experience preferred).
- Experience collaborating with Performance Marketing teams and using data to drive decisions.
- Experience working with Product and Data teams.
- Strong analytical mindset with the ability to structure and interpret experiments.
- AI-native mindset: regularly uses AI tools to solve problems and produce high-quality outputs efficiently.
- Strong organisational and project management skills.
- Experience with designing and producing screenshots and icons using AI.
- Design sensibility and strong visual judgment.
Working at Tripledot
- 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days fully remote working: Work from anywhere in the world, in addition to hybrid policy, 20 days of the year.
- Daily Free Lunch: In the office you get £12 every day to order from JustEat.
- Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
- Employee Assistance Program.
- Family Forming Support.
- Life Assurance & Group Income Cover.
- Continuous Professional Development.
- Private Medical Cover & Health Cash Plan.
- Dental Cover.
- Cycle to Work Scheme.
- Pension Plan.
Organic Growth Specialist (ASO) employer: Tripledot Studios
Tripledot is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration among its 2,500+ strong team in London. With a commitment to employee growth through continuous professional development, generous benefits like hybrid working options, daily free lunches, and comprehensive health coverage, Tripledot ensures that its employees thrive both personally and professionally while contributing to the success of one of the largest independent mobile games companies in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth Specialist (ASO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tripledot Studios and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tripledot Studios are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tripledot Studios on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tripledot Studios. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Growth Specialist (ASO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tripledot Studios. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tripledot Studios:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tripledot Studios’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tripledot Studios
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tripledot Studios will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tripledot Studios, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
