Monetisation Director

Monetisation Director

London Full-Time 72000 - 100000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead monetisation strategies for our exciting mobile games and drive revenue growth.
  • Company: Join Tripledot Studios, an award-winning gaming studio known for its innovative mobile games.
  • Benefits: Enjoy hybrid working, 25 days holiday, daily free lunch, and continuous professional development.
  • Why this job: Be part of a dynamic team that values creativity, data, and work-life balance in a fast-paced environment.
  • Qualifications: Strong strategic thinking, analytical skills, and a passion for the gaming industry are essential.
  • Other info: Experience a startup vibe within an established company and collaborate with industry veterans.

The predicted salary is between 72000 - 100000 ÂŁ per year.

Tripledot is one of the largest independent mobile games companies in the world.We are a multi‐award‐winning organisation, with a global 2,500+ strong team across 12 studios.Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.Tripledot\’s guiding principle is that when people love what they do, what they do will be loved by others.We\’re building a company we\’re proud of – one filled with driven, incredibly smart and detail‐orientated people, who LOVE making games.Our ambition is to be the most successful games company in the world, and we\’re just getting started.This will be working at our studio : Tripledot GamesTripledot Games is a leading developer and publisher of casual and puzzle games, with a strong presence in London, Warsaw and Barcelona. The studio is responsible for multiple top 10 titles including Woodoku, Woodoku Blast, Solitaire and TripleTile.Our best‐in‐class data‐driven approach spans the entire lifecycle from publishing to machine learning puzzle levels, helping us make fast, smart decisions at every stage of development. We are also one of the largest IAA operators worldwide.Tripledot Games is a diverse and collaborative studio, home to people from over 36 nationalities. We take pride in our craftsmanship, strong focus on outcomes, and continuous improvement, building high‐quality, scalable games that players around the world love.Role Overview We\’re looking for a Director of Ad Monetisation to lead Tripledot\’s global advertising strategy across our portfolio of hit games.You\’ll drive the strategy, analytics, partnerships, and innovation that power our ad monetisation performance overseeing more than $100M in annual ad revenue.This role demands exceptional analytical skill, deep technical understanding of the ad ecosystem, and the leadership to align Product, Data, and Engineering teams around monetisation excellence. You\’ll combine strategic vision with hands‐on optimisation — pushing the boundaries of how ads can drive growth without compromising player experience.Key Responsibilities Lead and optimise ad monetisation strategy across all Tripledot titles, balancing revenue growth with player experience.Manage the ad monetisation portfolio exceeding $100M annually, delivering growth through data‐driven yield optimisation and testing. Oversee ad operations to ensure revenue stability and reliability, with any fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly, accurately, and with high priority.Own and innovate within the ad tech stack and mediation strategy, adopting new technologies, experimenting with formats, and developing custom tools with engineering.Analyse performance at scale, turning eCPM, fill rate, and ARPDAU insights into actionable improvements.Collaborate cross‐functionally with Product, UA, BI, and Engineering to design and iterate on ad placements and segmentation.Build and mentor a world‐class monetisation team focused on analytics, ad ops, and partner management.Own relationships with ad partners and networks, ensuring Tripledot remains a leader in ad innovation and compliance.Required Skills, Knowledge and Expertise 5+ years\’ experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.Proven success managing $100M+ in annual ad revenue.Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.Strong analytical and quantitative skills — advanced in SQL, data tools, and statistical reasoning.Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.Strategic thinker with a data‐first mindset and hands‐on execution ability.Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.Desirable Experience leading monetisation for a top‐grossing mobile studio or large‐scale app portfolio.Familiarity with predictive modelling or machine learning in ad optimisation.Working at Tripledot 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.20 days fully remote working: Work from anywhere in the world, in addition to hybrid policy, 20 days of the year.Daily Free Lunch: In the office you get £12 every day to order from JustEat.Regular company events and rewards: quarterly on‐site and off‐site events that celebrate cultural events, our achievements and our team spirit.Employee Assistance Program.Family Forming Support.Life Assurance & Group Income Cover.Continuous Professional Development.Private Medical Cover & Health Cash Plan.Dental Cover.Cycle to Work Scheme.Pension Plan.About Tripledot

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Monetisation Director employer: Tripledot Studios

At Tripledot Studios, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration among our talented team of around 400 individuals. Located in the heart of London, we provide a hybrid working model, generous benefits including 25 days of holiday, private medical cover, and continuous professional development opportunities, all while celebrating our achievements through regular company events. Join us to be part of a fast-growing studio where your contributions directly impact the success of our innovative mobile games, all within a supportive and inclusive environment.
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Contact Detail:

Tripledot Studios Recruiting Team

StudySmarter Expert Advice đŸ€«

We think this is how you could land Monetisation Director

✹Tip Number 1

Familiarise yourself with the latest trends in mobile game monetisation. Understanding what works in the industry will help you speak confidently about strategies during interviews.

✹Tip Number 2

Network with professionals in the gaming industry, especially those involved in monetisation. Attend gaming conferences or webinars to make connections that could lead to valuable insights and opportunities.

✹Tip Number 3

Prepare to discuss specific examples of successful monetisation strategies you've implemented or observed. Being able to articulate your experience will set you apart from other candidates.

✹Tip Number 4

Showcase your analytical skills by being ready to discuss how you would measure the success of monetisation strategies. Familiarity with KPIs relevant to the gaming industry will demonstrate your expertise.

We think you need these skills to ace Monetisation Director

Strategic Thinking
Analytical Skills
Leadership Qualities
Understanding of Gaming Industry
Market Trend Analysis
Communication Skills
Negotiation Skills
Business Acumen
Financial Metrics Knowledge
Project Management
Cross-Functional Collaboration
Performance Analysis
Key Performance Indicator (KPI) Definition
Problem-Solving Abilities
Adaptability in Fast-Paced Environments

Some tips for your application đŸ«Ą

Tailor Your CV: Make sure your CV highlights relevant experience in monetisation strategies, particularly in the gaming industry. Use specific examples of how you've driven revenue growth and player engagement in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and your understanding of market trends. Discuss how your strategic thinking and analytical skills can contribute to Tripledot Studios' success in monetisation.

Highlight Key Achievements: When detailing your work experience, focus on quantifiable achievements related to monetisation. For instance, mention any successful campaigns you led that resulted in increased player retention or revenue.

Showcase Collaboration Skills: Emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with product management, game design, and marketing to implement successful monetisation strategies.

How to prepare for a job interview at Tripledot Studios

✹Understand the Monetisation Landscape

Before your interview, make sure to research the latest trends in game monetisation. Familiarise yourself with successful strategies used by other companies in the gaming industry, as this will demonstrate your knowledge and passion for the role.

✹Showcase Your Analytical Skills

Be prepared to discuss your experience with data analysis and how you've used KPIs to drive monetisation strategies in the past. Bring examples of how your analytical skills have led to revenue growth or improved player engagement.

✹Demonstrate Leadership Qualities

As a Monetisation Director, you'll need to inspire and lead cross-functional teams. Share specific instances where you've successfully motivated teams to achieve common goals, highlighting your communication and negotiation skills.

✹Prepare for Scenario-Based Questions

Expect questions that ask you to solve hypothetical problems related to monetisation strategies. Practice articulating your thought process and decision-making skills, as this will showcase your strategic thinking capabilities.

Monetisation Director
Tripledot Studios
Location: London

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