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For Companies At a Glance
- Tasks: Drive organic growth for mobile games through ASO, SEO, and creative content.
- Company: Join Tripledot, a leading mobile games company with a vibrant culture.
- Benefits: Enjoy 25 days holiday, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Be part of a passionate team making impactful games loved by millions.
- Qualifications: Experience in ASO/SEO, strong analytical skills, and a flair for creativity.
The predicted salary is between 36000 - 60000 £ per year.
Tripledot is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of – one filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.
We’re hiring an Organic Growth & AI Marketing Specialist to grow installs and visibility for our mobile games across the App Store, Google Play, web (SEO), and social platforms. This is a hands‑on, cross‑functional role working closely with UA, Creative, Data, and Martech teams to improve organic performance through testing, insight, and rapid iteration.
About You
You have experience in ASO for apps (mobile games preferred). You do UA or are very keen to dive deeper into the world of UA and how it links into ASO. You are a self-starter and looking to grow responsibilities and your role. You are well versed with AI and can leverage AI tools to create creative assets. You have some knowledge of SEO optimisations and how to increase website clicks.
Key Responsibilities
- Own App Store Optimisation (ASO + ASA): keyword strategy, metadata, localisation, creative optimisation, and store A/B testing.
- Drive increased revenue and conversion through SEO and web growth, including technical SEO improvements and high-leverage optimisation opportunities.
- Partner with Performance Marketing to analyse the impact of paid UA on organic installs (halo, cannibalisation, incrementality).
- Work with Martech and Data teams to ensure accurate organic tracking, reporting, and attribution and build out our measurement stack for Organics, ASO and SEO.
- Design and run structured experiments to improve discoverability and conversion across store and web.
- Create and iterate on social content to support awareness and organic demand generation.
- Leverage AI tools to automate or accelerate workflows including creative iteration, research, copywriting, localisation, and reporting.
Required Skills, Knowledge and Expertise
- Proven experience across ASO and SEO (mobile games experience preferred).
- Experience collaborating with Performance Marketing teams and using data to drive decisions.
- Experience working with Product and Data teams.
- Strong analytical mindset with the ability to structure and interpret experiments.
- AI-native mindset: regularly uses AI tools to solve problems and produce high-quality outputs efficiently.
- Strong organisational and project management skills.
- Experience with designing and producing screenshots and icons using AI.
- Design sensibility and strong visual judgment.
Working at Tripledot: 25 days paid holiday in addition to...
Organic Growth Specialist (ASO) in London employer: Tripledot Studios
Contact Detail:
Tripledot Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Growth Specialist (ASO) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your ASO and SEO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its games. Be ready to discuss how your experience aligns with their goals, especially in organic growth and AI marketing. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Organic Growth Specialist (ASO) in London
Some tips for your application 🫡
Show Your ASO Skills: Make sure to highlight your experience with App Store Optimisation (ASO) in your application. We want to see how you've successfully improved app visibility and installs in the past, so share specific examples that showcase your skills!
Be Data-Driven: Since this role involves a lot of collaboration with Performance Marketing and Data teams, it’s crucial to demonstrate your analytical mindset. Include any relevant metrics or data points from your previous work that illustrate how you’ve used data to drive decisions.
Get Creative with AI: We’re looking for someone who can leverage AI tools effectively. In your application, mention any AI tools you’ve used for creative tasks like copywriting or design. Show us how you can think outside the box and use technology to enhance your work!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Tripledot Studios
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation (ASO) knowledge. Be ready to discuss specific strategies you've used in the past, like keyword optimisation and A/B testing. Tripledot will want to see that you can not only talk the talk but also walk the walk when it comes to improving app visibility.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've used data to drive decisions in previous roles, especially in relation to organic growth. Being able to structure and interpret experiments will be key, so have some case studies or metrics ready to share.
✨Get Familiar with AI Tools
Since the role involves leveraging AI tools, make sure you're up to speed with the latest technologies. Be prepared to discuss how you've used AI in your previous work, whether for creative asset generation or data analysis. Showing that you're AI-native will definitely impress them!
✨Collaborate Like a Pro
This position requires working closely with various teams, so highlight your collaboration skills. Think of examples where you've partnered with marketing, data, or product teams to achieve a common goal. Emphasising your ability to work cross-functionally will show that you're a team player who can thrive in their environment.