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- Tasks: Lead and optimise ad monetisation strategy for top mobile games, driving revenue growth.
- Company: Join Tripledot Studios, a leading independent mobile games company with a global presence.
- Benefits: Enjoy 25 days paid holiday, competitive salary, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in the gaming industry while working with innovative technologies.
- Qualifications: 5+ years in ad monetisation with strong analytical and communication skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Who are we? Tripledot Studios is one of the largest independent mobile games companies in the world. We are a multi‑award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of. One filled with driven, incredibly smart and detail‑orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.
Job Overview: We’re looking for a Director of Ad Monetisation to lead Tripledot’s global advertising strategy across our portfolio of hit games. You’ll drive the strategy, analytics, partnerships, and innovation that power our ad monetisation performance overseeing more than $100M in annual ad revenue.
Working at Tripledot Games: Tripledot Games is a leading developer and publisher of casual and puzzle games, with a strong presence in London, Warsaw and Barcelona. The studio is responsible for multiple top 10 titles including Woodoku, Woodoku Blast, Solitaire and TripleTile. Our best‑in‑class data‑driven approach spans the entire lifecycle from publishing to machine learning puzzle levels, helping us make fast, smart decisions at every stage of development. We are also one of the largest IAA operators worldwide. Tripledot Games is a diverse and collaborative studio, home to people from over 36 nationalities. We take pride in our craftsmanship, strong focus on outcomes, and continuous improvement, building high‑quality, scalable games that players around the world love.
This role demands exceptional analytical skill, deep technical understanding of the ad ecosystem, and the leadership to align Product, Data, and Engineering teams around monetisation excellence. You’ll combine strategic vision with hands‑on optimisation — pushing the boundaries of how ads can drive growth without compromising player experience.
Key Responsibilities:- Lead and optimise ad monetisation strategy across all Tripledot titles, balancing revenue growth with player experience.
- Manage the ad monetisation portfolio exceeding $100M annually, delivering growth through data‑driven yield optimisation and testing.
- Oversee ad operations to ensure revenue stability and reliability, with any fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly, accurately, and with high priority.
- Own and innovate within the ad tech stack and mediation strategy, adopting new technologies, experimenting with formats, and developing custom tools with engineering.
- Analyse performance at scale, turning eCPM, fill rate, and ARPDAU insights into actionable improvements.
- Collaborate cross‑functionally with Product, UA, BI, and Engineering to design and iterate on ad placements and segmentation.
- Build and mentor a world‑class monetisation team focused on analytics, ad ops, and partner management.
- Own relationships with ad partners and networks, ensuring Tripledot remains a leader in ad innovation and compliance.
- 5+ years’ experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.
- Proven success managing $100M+ in annual ad revenue.
- Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.
- Strong analytical and quantitative skills — advanced in SQL, data tools, and statistical reasoning.
- Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.
- Strategic thinker with a data‑first mindset and hands‑on execution ability.
- Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.
- Experience leading monetisation for a top‑grossing mobile studio or large‑scale app portfolio.
- Familiarity with predictive modelling or machine learning in ad optimisation.
- 25 days paid holiday in addition to
Monetization Director in London employer: Tripledot Studios
Contact Detail:
Tripledot Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Monetization Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Tripledot. Use LinkedIn or even Twitter to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! If you’ve got experience in ad monetisation, create a portfolio or case studies showcasing your successes. Share these during interviews or networking events to demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare for the interview by diving deep into Tripledot’s games and their monetisation strategies. Understand what makes them tick and come up with ideas on how you could enhance their ad performance. This shows you’re genuinely interested and ready to contribute!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Tripledot family. Let’s make it happen!
We think you need these skills to ace Monetization Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for gaming and monetisation shine through. We want to see that you love what you do and are excited about the opportunity to contribute to our team at Tripledot Studios.
Tailor Your CV: Make sure your CV is tailored to the role of Monetization Director. Highlight your experience with ad monetisation and any relevant achievements, especially those involving large revenue figures. We want to see how your skills align with our needs!
Be Data-Driven: Since this role is all about analytics and optimisation, include specific examples of how you've used data to drive decisions in your previous roles. Show us your analytical prowess and how it can benefit our ad monetisation strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team!
How to prepare for a job interview at Tripledot Studios
✨Know Your Numbers
As a Monetization Director, you'll be expected to manage significant ad revenue. Brush up on your analytical skills and be ready to discuss metrics like eCPM, fill rate, and ARPDAU. Prepare examples of how you've used data to drive monetisation strategies in the past.
✨Showcase Your Strategic Vision
Tripledot is looking for someone who can balance revenue growth with player experience. Be prepared to share your vision for ad monetisation and how you would innovate within their ad tech stack. Think about specific strategies you've implemented that align with this goal.
✨Cross-Functional Collaboration
This role requires working closely with Product, Data, and Engineering teams. Highlight your experience in cross-functional collaboration and how you've successfully aligned different teams towards a common monetisation goal. Share specific examples of projects where teamwork made a difference.
✨Build Relationships
You'll need to own relationships with ad partners and networks. Discuss your negotiation skills and any successful partnerships you've built in the past. Be ready to explain how you maintain these relationships and ensure compliance while driving innovation.