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- Tasks: Lead and optimise ad monetisation strategy for top mobile games, driving innovation and analytics.
- Company: Join Tripledot Studios, a leading independent mobile games company with a global presence.
- Benefits: Enjoy 25 days holiday, hybrid working, free daily lunch, and continuous professional development.
- Why this job: Make a real impact on ad revenue while working with a diverse and talented team.
- Qualifications: 5+ years in ad monetisation with strong analytical skills and experience managing $100M+ revenue.
- Other info: Collaborative environment with opportunities for career growth and exciting company events.
The predicted salary is between 100000 - 120000 ÂŁ per year.
Who are we? Tripledot Studios is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started.
Role Overview: We’re looking for a Director of Ad Monetisation to lead Tripledot’s global advertising strategy across our portfolio of hit games. You’ll drive the strategy, analytics, partnerships, and innovation that power our ad monetisation performance overseeing more than $100M in annual ad revenue. This will be working at our studio: Tripledot Games. Tripledot Games is a leading developer and publisher of casual and puzzle games, with a strong presence in London, Warsaw and Barcelona. The studio is responsible for multiple top 10 titles including Woodoku, Woodoku Blast, Solitaire and TripleTile. Our best‑in‑class data‑driven approach spans the entire lifecycle from publishing to machine learning puzzle levels, helping us make fast, smart decisions at every stage of development. We are also one of the largest IAA operators worldwide. Tripledot Games is a diverse and collaborative studio, home to people from over 36 nationalities. We take pride in our craftsmanship, strong focus on outcomes, and continuous improvement, building high‑quality, scalable games that players around the world love.
Key Responsibilities:
- Lead and optimise ad monetisation strategy across all Tripledot titles, balancing revenue growth with player experience.
- Manage the ad monetisation portfolio exceeding $100M annually, delivering growth through data‑driven yield optimisation and testing.
- Oversee ad operations to ensure revenue stability and reliability, with any fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly, accurately, and with high priority.
- Own and innovate within the ad tech stack and mediation strategy, adopting new technologies, experimenting with formats, and developing custom tools with engineering.
- Analyse performance at scale, turning eCPM, fill rate and ARPDAU insights into actionable improvements.
- Collaborate cross‑functionally with Product, UA, BI and Engineering to design and iterate on ad placements and segmentation.
- Build and mentor a world‑class monetisation team focused on analytics, ad ops and partner management.
- Own relationships with ad partners and networks, ensuring Tripledot remains a leader in ad innovation and compliance.
Requirements:
- 5+ years’ experience in ad monetisation, ad tech or performance marketing within gaming or mobile apps.
- Proven success managing $100M+ in annual ad revenue.
- Expert knowledge of mediation, waterfalls, bidding and partner optimisation.
- Strong analytical and quantitative skills — advanced in SQL, data tools and statistical reasoning.
- Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.
- Strategic thinker with a data‑first mindset and hands‑on execution ability.
- Experience working closely with BI, Product and Engineering on scalable ad tech solutions.
Desirable:
- Experience leading monetisation for a top‑grossing mobile studio or large‑scale app portfolio.
- Familiarity with predictive modelling or machine learning in ad optimisation.
Benefits:
- 25 days paid holiday in addition to bank holidays.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
- Daily Free Lunch: when in the office you get ÂŁ12 every day to order from JustEat.
- Regular company events and rewards: quarterly on‑site and off‑site events that celebrate cultural events, our achievements and our team spirit.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Family Forming Support: Receive vital support on your family forming/fertility journey with our support program [subject to policy].
- Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
- Private Medical Cover & Health Cash Plan: Opt‑in (P11d benefit) comprehensive private medical cover with Bupa and cash plan with Medicash.
- Dental Cover: Opt‑in (P11d benefit).
- Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
- Pension Plan: Qualifying earnings or opt‑in 4% contributory match schemes offered.
Director of Ad Monetization employer: Tripledot Studios
Contact Detail:
Tripledot Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Ad Monetization
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Tripledot. Use LinkedIn to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in ad monetisation. When you get the chance to chat with someone from Tripledot, having tangible examples of your work can really set you apart.
✨Tip Number 3
Stay updated on industry trends! Follow gaming news and ad tech developments. Being knowledgeable about the latest innovations will not only impress during interviews but also help you contribute meaningfully to discussions about Tripledot’s strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Tripledot family. Don’t miss out on this opportunity!
We think you need these skills to ace Director of Ad Monetization
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for games shine through! We want to see how your enthusiasm aligns with our mission at Tripledot Studios. Share any relevant experiences that highlight your passion for mobile gaming and ad monetisation.
Be Data-Driven: Since the role involves managing a hefty ad revenue portfolio, make sure to showcase your analytical skills. Use specific examples from your past work where you’ve successfully used data to drive decisions or improve performance. We love a good number story!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. We appreciate candidates who take the extra step to show they understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Tripledot Studios
✨Know Your Numbers
As a Director of Ad Monetisation, you'll need to be comfortable with figures. Brush up on key metrics like eCPM, fill rate, and ARPDAU. Be ready to discuss how you've used these metrics to drive revenue growth in your previous roles.
✨Showcase Your Strategic Thinking
Tripledot is looking for someone who can balance revenue growth with player experience. Prepare examples of how you've developed and executed successful ad strategies that prioritised both aspects. Think about specific challenges you faced and how you overcame them.
✨Familiarise Yourself with Their Games
Before the interview, play some of Tripledot's top titles like Woodoku and Solitaire. Understand their monetisation strategies and think about how you could enhance them. This shows genuine interest and gives you a solid foundation for discussing potential improvements.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with Product, BI, and Engineering teams. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve navigated different perspectives to achieve common goals.