At a Glance
- Tasks: Lead email marketing campaigns and drive customer engagement through innovative strategies.
- Company: Join Tripadvisor Group, a global leader in travel experiences.
- Benefits: Enjoy competitive pay, flexible work options, and generous perks like tuition assistance and travel discounts.
- Other info: Embrace a culture of curiosity and creativity while driving growth and innovation.
- Why this job: Make an impact in a fast-paced environment while collaborating with a supportive team.
- Qualifications: 5+ years in email marketing with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
Responsibilities
- Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
- Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
- Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
- Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
- Work with copywriters and designers to create compelling email content.
- Writing engaging ad copy for email campaigns when copywriting resources are not available.
- Build analytics and reporting framework.
- Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
- Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
- SQL experience is a plus.
- Knowledge of liquid coating and custom objects is a plus.
- Braze experience is preferred.
Ideal Candidate
- 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.
- Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
- Experience using Canva.
- Experience with Excel/Google Sheets and Big Query.
- Brings a vivid sense of curiosity and creativity that helps drive projects forward.
- Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data.
- An excellent communicator - both verbally, in writing and visually.
- A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
- Has the interpersonal and communication skills to successfully manage stakeholders.
- Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets.
- You are an expert project manager and never miss a detail.
- Interested in joining a high-performing team with a supportive and inclusive culture.
- Has demonstrated capacity to initiate and drive growth strategies and innovation.
- Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- Work your way with flexibility to suit your lifestyle.
- Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule.
- Work-life balance is ingrained in our culture by design.
- Trust and accountability make it work.
- Donation matching.
- Tuition assistance.
- Lifestyle benefit.
- Travel perks.
- Employee assistance program.
- Health benefits.
- Generous referral scheme.
EEO Statement
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
Sr. Email Marketing Manager employer: Tripadvisor
At Tripadvisor Group, we pride ourselves on being an exceptional employer that champions a supportive and inclusive work culture. Our remote-friendly approach allows for flexibility in your work-life balance, while our commitment to employee growth is evident through our tuition assistance and lifestyle benefits. Join us to be part of a high-performing team that values creativity, collaboration, and innovation in the dynamic travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Email Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email marketing campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in lifecycle marketing and customer engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Sr. Email Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr. Email Marketing Manager role. Highlight your experience with email marketing, especially using tools like Braze, and showcase any relevant campaigns you've managed.
Show Off Your Creativity:Since this role involves creating engaging email content, don’t shy away from showcasing your creative side. Include examples of past campaigns or ad copy that demonstrate your ability to connect with audiences.
Be Data-Driven:We love candidates who can back up their claims with data! Mention any A/B testing you've conducted and how it improved campaign performance. This shows you’re analytical and results-oriented, which is key for us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at Tripadvisor Group!
How to prepare for a job interview at Tripadvisor
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around lifecycle trigger automations and engagement campaigns. Be ready to discuss your experience with tools like Braze and how you've successfully implemented A/B testing in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous positions. Bring examples of how you've gathered insights from program performance data and made recommendations that led to measurable improvements.
✨Be a Team Player
Since the role involves working cross-functionally, think of examples where you've collaborated effectively with product, marketing, and sales teams. Highlight your communication skills and how you've managed stakeholders to achieve common goals.
✨Demonstrate Your Curiosity and Creativity
The ideal candidate is described as 'relentlessly curious.' Prepare to share instances where your curiosity led you to explore new topics or innovate within your role. Show how your creative approach has helped drive projects forward.
