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- Tasks: Own Bókun’s AI content strategy and create impactful marketing materials.
- Company: Join a fast-growing subsidiary of Tripadvisor, focused on innovative travel solutions.
- Benefits: Enjoy competitive pay, flexible work options, and professional development support.
- Other info: Be part of a culture that values collaboration, agility, and customer focus.
- Why this job: Shape the future of AI-driven content in a dynamic and collaborative environment.
- Qualifications: 3-5 years in product or content marketing, with a passion for AI and conversion strategies.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Location: Hybrid – 2 days per week in our London, UK office.
About the Company
The Tripadvisor Group connects people to experiences worth sharing. Bókun is a fast‑growing subsidiary that provides a reservation system and channel management platform for tours and activities operators worldwide.
About the Role
You will own Bókun’s AI‑powered content strategy and bottom‑of‑funnel content program, positioning the company as a citable source in commercial AI prompts and building a library of high‑intent onsite content that gets surfaced when buyers make decisions.
What You’ll Do
- Design AI & LLM content strategy to create material that is surfaced and cited by conversational AI tools at the decision stage.
- Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how‑tos, FAQs) engineered to rank in LLMs.
- Position Bókun as a citable source in AI prompts by creating high‑intent onsite content—product‑led blogs, FAQs, templates, and integration content.
- Monitor AI search tools for representation gaps, inaccuracies, and opportunities to improve our presence.
- Stay ahead of evolving AI search behaviors and continuously adapt content plans.
- Develop a program of bottom‑of‑funnel content to convert buyers at the moment of decision.
- Script, brief, and project‑manage short‑form explainer and how‑to videos for web, social, email, and in‑product use.
- Support GTM strategy and execution for new features and launches, generating AI‑first content assets.
- Conduct post‑launch content analysis to identify gaps and optimize for human and AI search performance.
- Maintain a pulse on the competitive landscape and ensure content positioning reflects market realities.
- Collaborate with product, engineering, sales, and broader marketing teams to keep content accurate and timely.
- Bring an AI search and LLM perspective to cross‑functional planning conversations.
Requirements
- 3–5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology.
- Strong curiosity about how AI search and LLMs work and the desire to build winning content in that environment.
- Experience creating bottom‑of‑funnel content—how‑tos, feature guides, comparison pages, decision‑stage explainers—that drives conversion.
- Comfortable scripting and briefing video content; bonus if you’ve managed short‑form explainer video production end‑to‑end.
- Excellent writing ability with clear, structured, benefit‑led copy across formats.
- Analytical mindset; you use performance data to understand what works and iterate quickly.
- Familiarity with AI content tools and comfort scaling output without compromising quality (e.g., Perplexity, Notebook LM, ChatGPT, Jasper).
- Self‑directed, able to manage multiple projects in a fast‑moving environment.
- Highly collaborative; you thrive on partnership with product, engineering, and sales.
Nice to Have
- Experience with SEO and structured content (schema, FAQs, entity‑based SEO).
- Familiarity with AI overviews, featured snippets, and LLM training data intersecting content strategy.
- Experience in travel tech or marketplace platforms.
- Hands‑on knowledge of analytics tools such as Mixpanel or GA4 for content performance tracking.
Benefits
- Competitive compensation package with base salary and annual bonuses.
- Flexible work arrangements, including remote‑friendly approach and option to join on‑site as needed.
- Flexible schedule and strong work‑life balance.
- Donation matching program and tuition assistance for professional development.
- Lifestyle benefit and travel perks to support personal growth.
- Employee assistance program and comprehensive health benefits.
- Generous referral scheme for successful candidate referrals.
Cultural Pillars
- Traveler first – creating value for customers and partners.
- Execution is our edge – fast, experimental, data‑driven, and agile.
- We succeed together – collaborative, inclusive, and ownership‑oriented teams.
EEO & Accessibility
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to our team.
Principle Product Marketing Specialist employer: Tripadvisor
Contact Detail:
Tripadvisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principle Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if it relates to AI content strategies or product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their AI initiatives and think about how your experience aligns with their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Principle Product Marketing Specialist
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about creating compelling content, make sure your application showcases your writing prowess. Use clear, structured, and benefit-led copy to demonstrate how you can communicate effectively.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in product marketing and content creation, especially in AI and SaaS environments. We want to see how your background aligns with what we do at Bókun.
Be Data-Driven: We love candidates who can back up their claims with data. If you've used analytics tools to track content performance or improve strategies, mention it! Show us how you’ve used data to drive decisions in your previous roles.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It helps us keep everything organised and ensures your application gets to the right people quickly!
How to prepare for a job interview at Tripadvisor
✨Know Your AI Stuff
Make sure you brush up on your knowledge of AI search and LLMs. Understand how they work and think about how BĂłkun can leverage them in their content strategy. Being able to discuss this intelligently will show that you're not just interested in the role, but also in the future of the industry.
✨Showcase Your Content Skills
Prepare examples of your previous work, especially any bottom-of-funnel content you've created. Be ready to discuss how these pieces drove conversions and what strategies you used to optimise them. This will demonstrate your practical experience and analytical mindset.
✨Collaborative Spirit
BĂłkun values collaboration, so be prepared to talk about how you've worked with cross-functional teams in the past. Share specific examples of projects where you partnered with product, engineering, or sales teams to achieve a common goal. This will highlight your ability to thrive in a team-oriented environment.
✨Stay Ahead of Trends
Research current trends in AI content and marketing, especially within the travel tech space. Bring insights to the interview about how BĂłkun can stay ahead of the competition. This shows initiative and a proactive approach, which are key traits for the role.