At a Glance
- Tasks: Lead community marketing initiatives and engage with travel operators to enhance customer experiences.
- Company: Join Tripadvisor, a global leader in travel technology and experiences.
- Benefits: Flexible work options, competitive pay, travel perks, and tuition assistance for your growth.
- Other info: Dynamic team culture focused on collaboration and innovation.
- Why this job: Make a real impact in the travel industry while building vibrant communities.
- Qualifications: 4+ years in community marketing and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location: This role is a hybrid position based out of either our London or Oxford office.
About Bókun
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks. As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities
- Build & Execute the Community Strategy: You'll develop, launch, and manage spaces where tour and attraction businesses can learn and network. This includes getting hands-on with designing and executing educational programs, webinars, newsletters, and social content for our global network of experience operators.
- Drive Community Initiatives: You will directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the entire Experience operator industry.
- Drive the Referral Program: You'll collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
- Own Customer Communication Channels: Take ownership of our primary customer communication channels, specifically leading initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement.
- Scaling Reactivation Campaigns: You will use quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans, building highly efficient, scalable frameworks for customer reactivation and retention in the process.
- Brand Engagement & Social Media Champion: You will actively develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads.
- Cross-Functional Collaboration & Mentorship: You'll collaborate seamlessly with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns. As a Principal IC, you will act as a role model, proactively offering guidance, insights, and mentorship to junior team members.
The Ideal Candidate
- A minimum of 4 years of experience in community/customer marketing or a related field.
- Proven track record of building and nurturing online communities.
- Strong practical experience managing and executing campaigns through customer communication platforms such as Intercom and ActiveCampaign.
- Possesses AI native thinking to innovate and optimise how we interact with and empower our operator community.
- You don't just track basic metrics; you analyse trends to propose data-driven solutions and continuously improve recurring engagement activities.
- Comfortable speaking in-person and online to large audiences.
- Excellent project management and organisational skills, with the ability to seamlessly balance responsibilities.
- Can effectively prioritise tasks and adjust strategies based on community feedback and needs.
- You are comfortable sharing complex insights with senior stakeholders and enjoy mentoring junior colleagues.
- Proactively identifies challenges, improves processes, and challenges the status quo.
- A keen interest and passion for travel, technology, and empowering tour and activity operators.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. Give back? Give more!
- Tuition assistance. Want to level up your career?
- Lifestyle benefit. An annual benefit to spend on yourself.
- Travel perks. We believe that travel is employee development.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars
- Traveler first: We exist to create value for our customer, the traveler.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com.
Principle Customer & Community Marketing Specialist I Bókun employer: Tripadvisor
Tripadvisor is an exceptional employer that fosters a vibrant work culture centred around flexibility, collaboration, and personal growth. With competitive compensation packages, generous benefits including tuition assistance and travel perks, and a commitment to employee well-being, we empower our team members to thrive both professionally and personally. Our hybrid work model allows you to balance your lifestyle while contributing to meaningful projects in the dynamic travel technology sector from our London or Oxford offices.
StudySmarter Expert Advice🤫
We think this is how you could land Principle Customer & Community Marketing Specialist I Bókun
✨Tip Number 1
Get to know the company inside out! Research Tripadvisor and Bókun, understand their values, and be ready to chat about how your skills align with their mission. This shows you’re genuinely interested and not just another applicant.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to community marketing. Think about your past experiences and how they relate to the role. We want to hear your stories and how you’ve made an impact!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. Plus, it shows you’re proactive and keen on joining the team!
We think you need these skills to ace Principle Customer & Community Marketing Specialist I Bókun
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal Customer & Community Marketing Specialist role. Highlight your experience in community marketing and how it aligns with Bókun's mission to empower tour operators.
Showcase Your Passion:Let your love for travel and technology shine through in your application. Share any relevant experiences or projects that demonstrate your enthusiasm for the industry and how you can contribute to our community.
Be Data-Driven:Since we value data-driven insights, include examples of how you've used analytics to improve community engagement or marketing strategies in your previous roles. This will show us you're a perfect fit for the position!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Bókun!
How to prepare for a job interview at Tripadvisor
✨Know Your Community Inside Out
Before the interview, dive deep into Bókun's community and customer engagement strategies. Familiarise yourself with their current initiatives and think about how you can contribute to enhancing these efforts. Being able to discuss specific examples will show your genuine interest and understanding of the role.
✨Showcase Your Data Skills
Since the role involves analysing trends and proposing data-driven solutions, be prepared to discuss your experience with data analysis. Bring examples of how you've used quantitative and qualitative data in past roles to drive community engagement or improve marketing strategies.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples from your past where you successfully collaborated with different departments. Highlight your communication skills and how you’ve navigated challenges in cross-functional projects.
✨Demonstrate Your Passion for Travel and Technology
Bókun is all about empowering tour operators and enhancing customer experiences. Share your personal travel stories or experiences with technology in the travel industry. This will not only showcase your passion but also align you with the company’s mission.
