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For Companies At a Glance
- Tasks: Own Bókun’s AI content strategy and create impactful marketing materials.
- Company: Join a fast-growing subsidiary of Tripadvisor, focused on innovative travel solutions.
- Benefits: Enjoy competitive pay, flexible work options, and professional development support.
- Other info: Be part of a culture that values collaboration, agility, and customer focus.
- Why this job: Shape the future of AI-driven content in a dynamic and collaborative environment.
- Qualifications: 3-5 years in product or content marketing, with a passion for AI.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Location: Hybrid – 2 days per week in our London, UK office.
About the Company
The Tripadvisor Group connects people to experiences worth sharing. Bókun is a fast‑growing subsidiary that provides a reservation system and channel management platform for tours and activities operators worldwide.
About the Role
You will own Bókun’s AI‑powered content strategy and bottom‑of‑funnel content program, positioning the company as a citable source in commercial AI prompts and building a library of high‑intent onsite content that gets surfaced when buyers make decisions.
What You’ll Do
- Design AI & LLM content strategy to create material that is surfaced and cited by conversational AI tools at the decision stage.
- Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how‑tos, FAQs) engineered to rank in LLMs.
- Position Bókun as a citable source in AI prompts by creating high‑intent onsite content—product‑led blogs, FAQs, templates, and integration content.
- Monitor AI search tools for representation gaps, inaccuracies, and opportunities to improve our presence.
- Stay ahead of evolving AI search behaviors and continuously adapt content plans.
- Develop a program of bottom‑of‑funnel content to convert buyers at the moment of decision.
- Script, brief, and project‑manage short‑form explainer and how‑to videos for web, social, email, and in‑product use.
- Support GTM strategy and execution for new features and launches, generating AI‑first content assets.
- Conduct post‑launch content analysis to identify gaps and optimize for human and AI search performance.
- Maintain a pulse on the competitive landscape and ensure content positioning reflects market realities.
- Collaborate with product, engineering, sales, and broader marketing teams to keep content accurate and timely.
- Bring an AI search and LLM perspective to cross‑functional planning conversations.
Requirements
- 3–5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology.
- Strong curiosity about how AI search and LLMs work and the desire to build winning content in that environment.
- Experience creating bottom‑of‑funnel content—how‑tos, feature guides, comparison pages, decision‑stage explainers—that drives conversion.
- Comfortable scripting and briefing video content; bonus if you’ve managed short‑form explainer video production end‑to‑end.
- Excellent writing ability with clear, structured, benefit‑led copy across formats.
- Analytical mindset; you use performance data to understand what works and iterate quickly.
- Familiarity with AI content tools and comfort scaling output without compromising quality (e.g., Perplexity, Notebook LM, ChatGPT, Jasper).
- Self‑directed, able to manage multiple projects in a fast‑moving environment.
- Highly collaborative; you thrive on partnership with product, engineering, and sales.
Nice to Have
- Experience with SEO and structured content (schema, FAQs, entity‑based SEO).
- Familiarity with AI overviews, featured snippets, and LLM training data intersecting content strategy.
- Experience in travel tech or marketplace platforms.
- Hands‑on knowledge of analytics tools such as Mixpanel or GA4 for content performance tracking.
Benefits
- Competitive compensation package with base salary and annual bonuses.
- Flexible work arrangements, including remote‑friendly approach and option to join on‑site as needed.
- Flexible schedule and strong work‑life balance.
- Donation matching program and tuition assistance for professional development.
- Lifestyle benefit and travel perks to support personal growth.
- Employee assistance program and comprehensive health benefits.
- Generous referral scheme for successful candidate referrals.
Cultural Pillars
- Traveler first – creating value for customers and partners.
- Execution is our edge – fast, experimental, data‑driven, and agile.
- We succeed together – collaborative, inclusive, and ownership‑oriented teams.
EEO & Accessibility
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to our team.
Principal Product Marketing Specialist employer: Tripadvisor
Contact Detail:
Tripadvisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if it relates to product marketing or AI content strategies. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their AI initiatives and think about how your experience aligns with their goals. Tailor your responses to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Principal Product Marketing Specialist
Some tips for your application 🫡
Show Your Passion for AI: When you're writing your application, let us see your enthusiasm for AI and how it shapes content strategy. Share any relevant experiences or projects that highlight your curiosity and understanding of AI search tools.
Tailor Your Content Samples: Make sure to include examples of your bottom-of-funnel content in your application. We want to see how you've crafted materials like how-tos and feature guides that drive conversions, so pick your best work!
Be Clear and Structured: Your writing should reflect the clarity and structure we value at StudySmarter. Use benefit-led copy that showcases your ability to communicate effectively across different formats. Remember, we love a good story!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure you’re considered for this exciting role with Bókun.
How to prepare for a job interview at Tripadvisor
✨Know Your AI Stuff
Make sure you brush up on your knowledge of AI search and LLMs. Understand how they work and think about how BĂłkun can leverage these technologies in their content strategy. Being able to discuss this confidently will show that you're not just interested in the role, but also in the future of the industry.
✨Showcase Your Content Skills
Prepare examples of your previous work, especially any bottom-of-funnel content you've created. Be ready to discuss how your content drove conversions and what strategies you used. This is your chance to demonstrate your analytical mindset and writing ability, so have those metrics handy!
✨Collaborate Like a Pro
BĂłkun values collaboration, so be prepared to talk about how you've worked with cross-functional teams in the past. Share specific examples of how you partnered with product, engineering, or sales to create successful content. Highlighting your teamwork skills will resonate well with their cultural pillars.
✨Stay Ahead of the Game
Research the competitive landscape and be ready to discuss how Bókun can improve its content positioning. Think about potential gaps in their current strategy and come armed with ideas. Showing that you’re proactive and forward-thinking will set you apart from other candidates.