At a Glance
- Tasks: Lead community marketing initiatives and engage with travel operators to enhance customer experiences.
- Company: Join Tripadvisor, a global leader in travel technology and experiences.
- Benefits: Flexible work options, competitive pay, travel perks, and tuition assistance.
- Other info: Dynamic team culture focused on collaboration and personal growth.
- Why this job: Make a real impact in the travel industry while building vibrant communities.
- Qualifications: 4+ years in community marketing and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location: This role is a hybrid position based out of either our London or Oxford office.
About Bókun
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks. As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities
- Build & Execute the Community Strategy: You'll develop, launch, and manage spaces where tour and attraction businesses can learn and network. This includes getting hands-on with designing and executing educational programs, webinars, newsletters, and social content for our global network of experience operators.
- Drive Community Initiatives: You will directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the entire Experience operator industry.
- Drive the Referral Program: You'll collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
- Own Customer Communication Channels: Take ownership of our primary customer communication channels, specifically leading initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement.
- Scaling Reactivation Campaigns: You will use quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans, building highly efficient, scalable frameworks for customer reactivation and retention in the process.
- Brand Engagement & Social Media Champion: You will actively develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads.
- Cross-Functional Collaboration & Mentorship: You'll collaborate seamlessly with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns. As a Principal IC, you will act as a role model, proactively offering guidance, insights, and mentorship to junior team members.
The Ideal Candidate
- A minimum of 4 years of experience in community/customer marketing or a related field.
- Proven track record of building and nurturing online communities.
- Strong practical experience managing and executing campaigns through customer communication platforms such as Intercom and ActiveCampaign.
- Possesses AI native thinking to innovate and optimise how we interact with and empower our operator community.
- You don't just track basic metrics; you analyse trends to propose data-driven solutions and continuously improve recurring engagement activities.
- Comfortable speaking in-person and online to large audiences.
- Excellent project management and organisational skills, with the ability to seamlessly balance responsibilities.
- Can effectively prioritise tasks and adjust strategies based on community feedback and needs.
- You are comfortable sharing complex insights with senior stakeholders and enjoy mentoring junior colleagues.
- Proactively identifies challenges, improves processes, and challenges the status quo.
- A keen interest and passion for travel, technology, and empowering tour and activity operators.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. Give back? Give more!
- Tuition assistance. Want to level up your career? We love to hear it!
- Lifestyle benefit. An annual benefit to spend on yourself.
- Travel perks. We believe that travel is employee development.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars
- Traveler first: We exist to create value for our customer, the traveler.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com.
Principal Customer & Community Marketing Lead employer: Tripadvisor
Tripadvisor is an exceptional employer that fosters a vibrant work culture focused on innovation and collaboration, particularly in the dynamic travel technology sector. With flexible working arrangements from our London or Oxford offices, employees enjoy a healthy work-life balance, competitive compensation, and numerous growth opportunities, including tuition assistance and lifestyle benefits. Our commitment to community engagement and employee well-being makes Tripadvisor a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Customer & Community Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel and tech industries. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your community marketing projects and successes. This is your chance to shine and demonstrate how you can drive engagement and build communities, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with them. We love candidates who are genuinely excited about what we do, so let that passion show!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Principal Customer & Community Marketing Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal Customer & Community Marketing Lead role. Highlight your experience in community marketing and how it aligns with our mission at Tripadvisor. We want to see how you can bring value to our team!
Showcase Your Passion:Let your love for travel and technology shine through in your application. Share any relevant experiences or projects that demonstrate your enthusiasm for empowering tour operators and enhancing customer experiences. We’re all about passion here at StudySmarter!
Be Data-Driven:Since we value data-driven solutions, include examples of how you've used analytics to improve community engagement or marketing strategies in your previous roles. Show us that you can not only track metrics but also interpret them to drive results.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re proactive and ready to join our team!
How to prepare for a job interview at Tripadvisor
✨Know Your Community Inside Out
Before the interview, dive deep into understanding the community you’ll be working with. Familiarise yourself with the challenges and needs of tour operators and experience providers. This will help you demonstrate your expertise and show how you can drive engagement and success for them.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful community or customer marketing campaigns you've led. Highlight the strategies you used, the results achieved, and how they relate to the role at Bókun. This will illustrate your hands-on experience and ability to drive impactful initiatives.
✨Be Data-Driven
Since the role involves analysing trends and proposing data-driven solutions, come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools you’ve used, like Intercom or ActiveCampaign, and how they helped you enhance customer engagement.
✨Emphasise Collaboration Skills
This position requires cross-functional collaboration, so be ready to share experiences where you worked with different teams. Talk about how you’ve successfully integrated community initiatives into broader marketing campaigns and how you’ve mentored others along the way.
