At a Glance
- Tasks: Lead community strategies and drive engagement for tour and attraction businesses.
- Company: Join a dynamic team at Bókun, a leader in travel technology.
- Benefits: Enjoy flexible work options, competitive pay, and travel perks.
- Other info: Collaborative environment with opportunities for mentorship and growth.
- Why this job: Make a real impact by empowering communities and driving customer success.
- Qualifications: 4+ years in community marketing with strong campaign management skills.
The predicted salary is between 60000 - 80000 £ per year.
This role is a hybrid position based out of either our London or Oxford office.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
Key Responsibilities
- Build & Execute the Community Strategy: develop, launch, and manage spaces where tour and attraction businesses can learn and network, including educational programs, webinars, newsletters, and social content.
- Drive Community Initiatives: directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community.
- Drive the Referral Program: collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
- Own Customer Communication Channels: lead initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement.
- Scale Reactivation Campaigns: using quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans.
- Brand Engagement & Social Media Champion: develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads.
- Cross-Functional Collaboration & Mentorship: collaborate with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns while mentoring junior team members.
The Ideal Candidate
- Minimum 4 years of experience in community/customer marketing or a related field.
- Proven track record of building and nurturing online communities.
- Strong practical experience managing and executing campaigns through customer communication platforms such as Intercom and ActiveCampaign.
- Possesses AI native thinking to innovate and optimise how we interact with and empower our operator community.
- Analyses trends and proposes data-driven solutions, continuously improving recurring engagement activities.
- Comfortable speaking in-person and online to large audiences.
- Excellent project management and organisational skills, with the ability to seamlessly balance responsibilities.
- Ability to prioritise tasks and adjust strategies based on community feedback and needs.
- Comfortable sharing complex insights with senior stakeholders and mentoring junior colleagues.
- Proactively identifies challenges, improves processes, and challenges the status quo.
- A keen interest and passion for travel, technology, and empowering tour and activity operators.
What We Offer
- Competitive compensation packages (base salary and annual bonuses).
- Work your way with flexibility—remote-friendly approach with the option to join on-site.
- Flexible schedule and work-life balance.
- Donation matching for qualifying charitable donations annually.
- Tuition assistance for qualified programs.
- Lifestyle benefit available annually.
- Travel perks and discounts.
- Employee assistance program.
- Health benefits with competitive premiums.
- Generous referral scheme rewarding successful referrals.
Accessibility Statement
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to your individual recruiter or our team.
Principal Community & Growth Marketing Specialist employer: Tripadvisor
At Bókun, we pride ourselves on being an exceptional employer that fosters a vibrant work culture in our London and Oxford offices. We offer competitive compensation, flexible working arrangements, and a strong commitment to employee growth through mentorship and tuition assistance. Our focus on community engagement and innovative marketing strategies not only empowers our team but also enriches the experiences of our clients in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Community & Growth Marketing Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your community-building projects and marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love on our website, drop a message to someone in the company. A friendly chat can make a huge difference and show your genuine interest.
✨Tip Number 4
Prepare for interviews by practising common questions and scenarios related to community and growth marketing. Be ready to share your insights and how you’ve tackled challenges in the past. Confidence is key!
We think you need these skills to ace Principal Community & Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in community and customer marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing relevant projects you've worked on!
Showcase Your Passion:Let your enthusiasm for travel and technology shine through in your application. We love candidates who are genuinely excited about empowering tour and activity operators, so share any personal experiences or insights that reflect this passion.
Be Data-Driven:Since we value data-driven solutions, include examples of how you've used quantitative and qualitative data in past roles. This will demonstrate your analytical skills and ability to improve engagement activities, which is key for us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Tripadvisor
✨Know Your Community Inside Out
Before the interview, dive deep into understanding the community you’ll be working with. Familiarise yourself with their needs, pain points, and what drives engagement. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Campaign Successes
Be ready to discuss specific campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you adapted based on feedback. This demonstrates your hands-on experience and ability to drive results, which is crucial for this position.
✨Prepare for Data-Driven Discussions
Since the role involves analysing trends and proposing data-driven solutions, brush up on relevant metrics and analytics tools. Be prepared to discuss how you've used data to inform your community strategies and improve engagement in previous roles.
✨Engage with Enthusiasm
During the interview, let your passion for travel and technology shine through. Share your ideas on how to empower tour and activity operators and engage with the community. A positive attitude and enthusiasm can set you apart from other candidates.
