At a Glance
- Tasks: Lead community strategies, drive engagement, and manage referral programs for tour businesses.
- Company: Join a dynamic team at Bókun, a leader in travel technology.
- Benefits: Enjoy competitive pay, flexible work options, travel perks, and tuition assistance.
- Other info: Hybrid role with opportunities for mentorship and career growth.
- Why this job: Make a real impact by empowering tour operators and building vibrant communities.
- Qualifications: 4+ years in community marketing, strong communication skills, and a passion for travel.
The predicted salary is between 60000 - 75000 £ per year.
This role is a hybrid position based out of either our London or Oxford office.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
Key Responsibilities
- Build & Execute the Community Strategy: develop, launch, and manage spaces where tour and attraction businesses can learn and network, including educational programs, webinars, newsletters, and social content.
- Drive Community Initiatives: directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community.
- Drive the Referral Program: collaborate directly with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
- Own Customer Communication Channels: lead initiatives and campaigns through platforms like Intercom and ActiveCampaign to drive consistent operator engagement.
- Scale Reactivation Campaigns using quantitative and qualitative data research to understand root causes of suppliers who don’t upgrade from Free plans.
- Brand Engagement & Social Media Champion: develop and implement a hands-on brand engagement strategy and content plan for our community channels to increase reach, engagement, and ultimately drive qualified leads.
- Cross-Functional Collaboration & Mentorship: collaborate with Content, Partnerships, and Sales to integrate community initiatives into broader growth campaigns while mentoring junior team members.
The Ideal Candidate
- Minimum 4 years of experience in community/customer marketing or a related field.
- Proven track record of building and nurturing online communities.
- Strong practical experience managing and executing campaigns through customer communication platforms such as Intercom and ActiveCampaign.
- Possesses AI native thinking to innovate and optimise how we interact with and empower our operator community.
- Analyses trends and proposes data-driven solutions, continuously improving recurring engagement activities.
- Comfortable speaking in-person and online to large audiences.
- Excellent project management and organisational skills, with the ability to seamlessly balance responsibilities.
- Ability to prioritise tasks and adjust strategies based on community feedback and needs.
- Comfortable sharing complex insights with senior stakeholders and mentoring junior colleagues.
- Proactively identifies challenges, improves processes, and challenges the status quo.
- A keen interest and passion for travel, technology, and empowering tour and activity operators.
What We Offer
- Competitive compensation packages (base salary and annual bonuses).
- Work your way with flexibility—remote-friendly approach with the option to join on-site.
- Flexible schedule and work-life balance.
- Donation matching for qualifying charitable donations annually.
- Tuition assistance for qualified programs.
- Lifestyle benefit available annually.
- Travel perks and discounts.
- Employee assistance program.
- Health benefits with competitive premiums.
- Generous referral scheme rewarding successful referrals.
Accessibility Statement
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
Principal Community & Growth Marketing Specialist in Oxford employer: Tripadvisor
At Bókun, we pride ourselves on being an exceptional employer that fosters a vibrant work culture and prioritises employee growth. With our hybrid work model based in London or Oxford, we offer competitive compensation, flexible schedules, and unique benefits such as tuition assistance and travel perks, all while empowering our team to innovate and lead in community marketing. Join us to make a meaningful impact in the travel technology sector, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Community & Growth Marketing Specialist in Oxford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your community-building projects and marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love on our website, drop a message to someone in the company. A friendly introduction can go a long way in making you stand out from the crowd.
✨Tip Number 4
Prepare for interviews by practising common questions and scenarios related to community and growth marketing. Be ready to share your insights and how you’ve tackled challenges in past roles. Confidence is key!
We think you need these skills to ace Principal Community & Growth Marketing Specialist in Oxford
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for community and growth marketing! Share specific examples of how you've built and nurtured online communities in the past. We love to see candidates who are genuinely excited about empowering others.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience. Use keywords from the job description to show us that you understand what we're looking for. This helps us see how you fit into our team!
Be Data-Driven:Since we value data-driven solutions, include any metrics or results from your previous campaigns. Show us how you've used quantitative and qualitative data to improve engagement and drive referrals. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Tripadvisor
✨Know Your Community Inside Out
Before the interview, dive deep into understanding the community you’ll be working with. Familiarise yourself with their needs, pain points, and what drives engagement. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you adapted based on feedback. Use data to back up your claims, as this aligns perfectly with the role's focus on data-driven solutions.
✨Engage with the Interviewers
Treat the interview as a two-way conversation. Ask insightful questions about their current community initiatives and how they measure success. This demonstrates your proactive approach and helps you gauge if the company’s values align with yours.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in community marketing and customer engagement. Be prepared to share your thoughts on how these trends could impact the company’s strategies. This shows that you’re not just reactive but also forward-thinking, which is crucial for this role.
