At a Glance
- Tasks: Analyse data to optimise paid search strategies and enhance marketing performance.
- Company: Join Tripadvisor, the leading marketplace for travel experiences worldwide.
- Benefits: Flexible work options, competitive pay, tuition assistance, and travel perks.
- Other info: Collaborative culture focused on growth, learning, and diverse perspectives.
- Why this job: Make a real impact in the travel industry while working with innovative AI tools.
- Qualifications: Experience in data analytics, SQL proficiency, and a passion for digital marketing.
The predicted salary is between 50000 - 65000 £ per year.
About Tripadvisor
Tripadvisor is the biggest marketplace for experiences in the travel industry. We have more than 400,000 bookable products in almost every country on the planet, and are helping millions of travelers every month to discover things to do. We believe that we are better together, and at Viator we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At TripAdvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
About the role
In this role you will join the Search Engine Marketing (SEM) bidding team, who own and manage the data-led systems that ensure we’re making the most out of our paid search advertising spend. Your contribution will have a direct impact on paid search bidding strategies, optimizing existing automated systems and using data to help identify new opportunities or problem areas in paid search marketing. You will work in collaboration with the wider SEM team, Data Science and Data Engineering teams to actively measure and manage the performance and optimization of our paid search program across UK & FIGS markets. Furthermore, you will help the team adopt AI. This means finding real-world applications for AI tools to make our systems run faster, improve the quality of our data analysis and uncover deeper analytical insights.
What You'll Do
- Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
- Seek out and implement improvements to our existing automated paid marketing systems.
- Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
- Apply analytical techniques to measure the true return of our SEM spend.
- Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
- Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
- Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows.
- Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance.
Skills & Experience
- Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
- 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
- Ability to turn complex data into compelling storytelling and actionable recommendations.
- Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
- Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis.
- Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding.
- Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making.
- Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
- Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
- Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself.
- Travel perks. We provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
Senior Analyst, SEM Bidding in London employer: Tripadvisor
At Tripadvisor, we pride ourselves on being an exceptional employer that champions diversity and innovation within the travel industry. Our flexible work culture promotes a healthy work-life balance, while our commitment to employee growth is evident through initiatives like tuition assistance and lifestyle benefits. Join us in a collaborative environment where your contributions directly impact our success and where you can leverage cutting-edge AI tools to enhance your career in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst, SEM Bidding in London
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like Tripadvisor who are looking for fresh talent for roles like Senior Analyst, SEM Bidding.
✨Showcase Your Travel Know-How
Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like Tripadvisor and give you a leg up for your Senior Analyst, SEM Bidding application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any Senior Analyst, SEM Bidding openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace Senior Analyst, SEM Bidding in London
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Senior Analyst, SEM Bidding role at Tripadvisor.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Senior Analyst, SEM Bidding position at Tripadvisor.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of Tripadvisor.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to Tripadvisor's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time Senior Analyst, SEM Bidding.
How to prepare for a job interview at Tripadvisor
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at Tripadvisor.
