At a Glance
- Tasks: Lead international marketing strategies and drive global growth for travel experiences.
- Company: Join Tripadvisor, a leader in connecting people to unforgettable travel experiences.
- Benefits: Flexible work options, competitive pay, tuition assistance, and travel perks.
- Other info: Dynamic, inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on global travel while collaborating with diverse teams.
- Qualifications: 10+ years in marketing with a focus on product and international strategy.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
TAG Experiences is redefining how travelers discover and book experiences globally. As the strategic architect for our 2026 international growth, the Product Marketing Manager (PMM) will be responsible for expanding our Total Addressable Market (TAM) by directing marketing resources, aligning sales efforts, and providing the R&D roadmap with the market intelligence necessary to win against entrenched local competitors.
Currently, our 80% revenue concentration in the U.S. poses a significant risk and acts as a ceiling to our growth. To achieve our goal of 10% global TAM share, we must look beyond the U.S. market. The PMM will drive this expansion by analyzing competitor gains, translating market-specific friction into R&D requirements, and organizing granular, country-specific marketing structures.
Job Location: Hybrid. This role is a hybrid position in London, UK. Travel to company offices is expected 1-2 days per week.
Key Responsibilities
- Strategic Market Intelligence & Prioritization
- Define the "Win" Strategy: Analyze why competitors like GetYourGuide are gaining share and direct resources to close those gaps.
- Prioritize R&D Efforts: Translate market-specific friction—such as the 15-25% lower conversion on multi-lingual sites—into prioritized requirements for localized features like native language filters and regional payment methods.
- Data-Driven Roadmap: Use data to rank problems and opportunities by impacted audience size and confidence, ensuring engineering pods work on high-leverage international features.
- Go-to-Market (GTM) & Marketing Orchestration
- Resource Direction: Organize the efforts of SEM, SEO, and Content teams to move from coarse non-English accounts toward granular, country-specific structures that increase clickshare.
- Localized Content: Direct the creation of stand-alone SEM landers and content incorporating regional idioms and cultural references to improve SEO and trust.
- Funnel Optimization: Oversee all funnel metrics—from increased traffic to supplier signup pages to getting more products live—ensuring teams prioritize the most effective opportunities.
- Sales Enablement & Supply Growth
- Supply Gap Identification: Assist Sales and Destination Management teams in identifying high-demand supply gaps, such as FIGS-language tours in Rome.
- Asset Development: Develop geo-specific landing pages and assets for the Sales engine to address local supplier objections and highlight growth opportunities.
- Cross-Functional Orchestration
- Operational Leadership: Serve as the "glue" between R&D, Marketing, and the Supply Org to ensure international initiatives are built into quarterly roadmaps.
- Integrated Strategy: Ensure all channels work together to amplify adoption and support critical international supply priorities.
Success Metrics (KPIs)
- Top-of-Funnel Conversion: Measurable increase in international site traffic and account creation.
- Bottom-of-Funnel Conversion: Increase in product creation initiation and the number of products that go live.
- Market Share: Progress toward the 10% global TAM share target.
Qualifications
- Experience: 10+ years in marketing (per AD standards) with a focus on product marketing and international GTM strategy. Management experience preferred.
- Strategic Thinking: Proven ability to translate business objectives into effective multi-channel campaign strategies.
- Cross-Functional Leadership: Demonstrated ability to lead through influence and collaborate with Product, Sales, Data, and Engineering teams.
- Analytical Rigor: Deep experience using data to prioritize opportunities and manage performance dashboards.
- Communication: Excellent stakeholder management and communication skills to drive alignment across a global organization.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
Product Marketing Manager Promotions in London employer: Tripadvisor
At TheFork, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee growth. Our fully remote position allows you to thrive in a flexible environment while connecting with a diverse team across Europe, all dedicated to enhancing the dining experience. With strong core values guiding our operations, we offer unique opportunities for personal and professional development, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager Promotions in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tripadvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tripadvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tripadvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tripadvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager Promotions in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tripadvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tripadvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tripadvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tripadvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tripadvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tripadvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
