At a Glance
- Tasks: Shape Viator's commercial strategy and drive impactful marketing initiatives.
- Company: Join Tripadvisor, a leader in travel experiences and innovation.
- Benefits: Flexible work options, competitive pay, travel perks, and tuition assistance.
- Other info: Collaborative culture focused on execution, learning, and shared success.
- Why this job: Make a real impact in the travel industry while growing your career.
- Qualifications: 8+ years in product marketing with strong strategic and analytical skills.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
This role owns key aspects of commercial strategy, go-to-market, and narrative for how Viator grows value across its supply organisation — shaping strategy alongside Commercial and Product teams, not just executing it, and turning that strategy into positioning and enablement that suppliers understand, trust, and act on. It sits at the intersection of commercial strategy, product, and supplier-facing marketing, and is accountable for making sure Viator's most important supply-side initiatives are right, and that they land with operators, not just internally.
The strength of any supply-side initiative starts with whether the strategy behind it is right — and that requires someone close enough to the evidence to shape it, not just market it after the fact. This role brings senior commercial marketing capability that can build strategy, ground it in original research, and carry it through to execution that lands with operators.
Job Location: Hybrid. This role is a hybrid position in London, UK. Travel to company offices is expected 1-2 days per week.
Key Responsibilities
- Strategy Development: Build strategy and identify key initiatives to enable us to meet our company goals - bringing a point of view on what Viator should do next and why, backed by evidence rather than assumption.
- Independent Research & Insight: Run research into supplier behaviour, needs, and market dynamics - designing and conducting the work directly rather than relying solely on other teams' output and use it to shape strategy before it's built.
- Product Roadmap Influence: Work as a key partner with product, using supplier insight and data to actively guide what gets built and prioritised.
- Commercial GTM Ownership: Take supply-side commercial strategy such as pricing, promotions, incentive structures, new programs and turn it into positioning and launch plans that suppliers act on, from first announcement through adoption.
- Supplier Growth Strategy: Partner with Commercial teams to translate operator insight into marketing and product initiatives that measurably grow supplier earnings and engagement.
- Lifecycle & CRM Strategy: Shape supplier lifecycle CRM programs so that engagement, retention, and reactivation efforts stay aligned to what's commercially important right now.
- Initiative Launch & Rollout: Lead the end-to-end rollout of major supply-side initiatives - sequencing, localisation where relevant, and adapting positioning and enablement to what actually works for the operators it's aimed at, rather than exporting a single playbook.
- Competitive & Market Intelligence: Track how competitors win and retain supply, and turn that into a sharper Viator offering.
Skills and Experience
- 8+ years in product marketing, with experience owning commercial or GTM strategy.
- Experience influencing product roadmap as a peer to product teams, backed by evidence.
- Strong grasp of two-sided marketplace dynamics.
- Comfortable working directly with data science/analytics and core metrics.
- Sharp GTM and positioning craft — turns ambiguous strategy into messaging people act on.
- Experience across more than one stage of a supplier/partner lifecycle.
- Excellent written and verbal communication.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
Product Marketing Manager in London employer: TripAdvisor
At Tripadvisor/Bókun, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to take ownership of their roles. As a Business Development Manager, you'll benefit from extensive professional growth opportunities, collaborative cross-functional teams, and the chance to make a significant impact in a rapidly expanding environment. Our remote work flexibility allows you to thrive while enjoying a healthy work-life balance, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TripAdvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TripAdvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TripAdvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TripAdvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TripAdvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TripAdvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about TripAdvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TripAdvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TripAdvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TripAdvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
