At a Glance
- Tasks: Support CRM campaigns and event marketing, turning ideas into live campaigns.
- Company: Join Tripadvisor, the world's trusted source for travel experiences.
- Benefits: Flexible work, competitive pay, tuition assistance, and travel perks.
- Other info: Collaborative culture focused on growth and inclusivity.
- Why this job: Make an impact in marketing while developing your skills in a dynamic environment.
- Qualifications: 1-3 years in marketing or event coordination; familiarity with email platforms.
The predicted salary is between 35000 - 45000 £ per year.
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
About the Role
This role sits at the center of our marketing engine. As a Marketing Specialist, you’ll support CRM campaigns and event marketing from end to end—turning ideas into live campaigns, keeping projects moving, and ensuring nothing slips through the cracks. You’ll work across email, events, and cross-functional initiatives to deliver campaigns that are timely, well-executed, and measurable. If you thrive on variety, enjoy bringing structure to moving pieces, and want to build both technical and strategic marketing skills, this role is for you.
What You’ll Do
- CRM Campaign Execution
- Build, QA, and deploy email campaigns in Braze and Mailchimp
- Create campaign assets and manage audience segmentation
- Ensure accuracy and performance through QA and testing (content, links, personalization, send strategy)
- Event Marketing & Coordination
- Manage event communications (invites, confirmations, reminders, follow-ups)
- Coordinate logistics with internal teams and external partners
- Support event execution, including on-site when needed
- Track attendee engagement and support post-event follow-up
- Project Coordination
- Manage campaign workflows from intake through deployment
- Coordinate with copy, design, and stakeholders to gather assets and approvals
- Keep projects on track by managing timelines and priorities
- Reporting & Insights
- Track and report on campaign performance (opens, clicks, engagement)
- Document insights and apply learnings to improve future campaigns
- General Marketing Support
- Support ad hoc CRM and event initiatives
- Help improve processes, templates, and ways of working
- Contribute to ongoing testing and optimization efforts
- Support additional initiatives that help the team deliver on key marketing priorities
What You Bring
- 1–3 years of experience in marketing, CRM, or event coordination
- Familiarity with email marketing platforms (e.g., Braze, Mailchimp, or similar)
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
- Clear communication and ability to work across teams
- Interest in CRM, lifecycle marketing, and event marketing
Nice to Have
- Experience supporting B2B marketing initiatives
- Familiarity with reporting or marketing analytics tools
- Exposure to project management tools (e.g., Asana, Airtable)
Why This Role Matters
This role helps bring our marketing to life. By executing CRM campaigns and event communications with precision, you’ll help operators take action—adopting new tools, improving their listings, and driving more bookings. Your work ensures the right messages reach the right operators at the right time, and that every campaign runs smoothly from start to finish.
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule.
- Donation matching.
- Tuition assistance.
- Lifestyle benefit.
- Travel perks.
- Employee assistance program.
- Health benefits.
- Generous referral scheme.
Our Cultural Pillars:
- Traveler first
- Execution is our edge
- We succeed together
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com.
Marketing Specialist, CRM & Events in London employer: Tripadvisor
Tripadvisor is an exceptional employer that prioritises employee well-being and professional growth, offering competitive compensation packages, flexible work arrangements, and a culture that values work-life balance. With a commitment to collaboration and innovation, employees are empowered to thrive in their roles while enjoying unique benefits such as travel perks, tuition assistance, and a generous referral scheme. Join us in a dynamic environment where your contributions directly impact the travel experiences of millions around the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist, CRM & Events in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tripadvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tripadvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tripadvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tripadvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist, CRM & Events in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tripadvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tripadvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tripadvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tripadvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tripadvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tripadvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
