At a Glance
- Tasks: Lead global CRM strategies and adapt them for local markets.
- Company: Join Tripadvisor, a leader in travel experiences and customer engagement.
- Benefits: Flexible work options, competitive pay, travel perks, and tuition assistance.
- Other info: Dynamic team culture focused on collaboration and personal growth.
- Why this job: Make a real impact on global travel experiences while working with diverse cultures.
- Qualifications: Experience in managing CRM across different regions and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
This role is the bridge between our global brand and local relevance. You will oversee the customer journey across diverse markets, ensuring our messaging resonates culturally while maintaining global consistency.
Job Location: Hybrid - This role is a hybrid position that requires 2 days per week in our London office.
Key Responsibilities:
- Market Localization: Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.
- Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research.
- Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.
- AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.
Required Skills:
- Cross-Cultural Literacy: Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
- AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
- Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.
What We Offer:
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule and work-life balance ingrained in our culture.
- Donation matching for qualifying charitable donations annually.
- Tuition assistance for qualified programs.
- Lifestyle benefit to spend on travel, wellness, or personal needs.
- Travel perks including discounts.
- Employee assistance program for life’s challenges.
- Health benefits with great coverage and competitive premiums.
- Generous referral scheme for successful candidate referrals.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve.
- We succeed together: The best outcomes are driven by diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. For additional questions about careers at Tripadvisor, you can email us at recruitment@tripadvisor.com.
International CRM Manager in London employer: Tripadvisor
Tripadvisor is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to thrive in a hybrid environment while balancing their personal and professional lives. With competitive compensation, generous benefits like tuition assistance and travel perks, and a commitment to employee growth through diverse opportunities, Tripadvisor fosters a collaborative atmosphere where every team member can contribute to meaningful experiences for travellers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land International CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Tripadvisor or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and successes. This is your chance to demonstrate how you can adapt global strategies to local markets, just like the role requires.
✨Tip Number 3
Prepare for the interview by researching Tripadvisor’s culture and values. Understand their approach to execution and collaboration, and think of examples from your experience that align with these principles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Tripadvisor team and ready to contribute to our mission.
We think you need these skills to ace International CRM Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the International CRM Manager role. Highlight your experience in managing CRM across different regions and how you can adapt global strategies to local markets.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to drive CRM strategies or improve customer journeys. This will show us you're a perfect fit for the role.
Emphasise Cross-Cultural Experience:Since this role involves working across diverse markets, share your experiences managing CRM in various cultural contexts. This will demonstrate your ability to resonate with different audiences.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Tripadvisor
✨Know Your Markets
Before the interview, dive deep into the specific regions you'll be managing. Understand their cultural nuances and how they impact CRM strategies. This will show your potential employer that you can adapt global strategies to local needs.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive CRM success in previous roles. Bring examples of how you've identified growth opportunities or improved campaigns through analytical rigor.
✨Familiarise Yourself with AI Tools
Since this role involves using AI for content creation and sentiment analysis, brush up on relevant tools and technologies. Be ready to discuss how you've leveraged AI in past projects to enhance customer engagement.
✨Emphasise Collaboration
Tripadvisor values teamwork and collaboration. Prepare to share examples of how you've worked with diverse teams to achieve shared goals. Highlight your ability to give and receive feedback, as well as your commitment to collective success.
