Content Director - Flexible working in London

Content Manager, LocalizationAbout Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.Tripadvisor is looking for a Content Manager for our Italian market to develop outstanding, culturally-aligned experiences for a global audience. As a key representative of our users, you will ensure that our content fosters trust, resonates with local audiences, and increases conversion. You will be the bridge between global product vision and local cultural reality.This is a high-impact role where you will directly contribute to our business growth by improving user engagement and brand perception in one of our most important markets. You will be part of the Localization team and you will work with product, marketing, analytics, research, engineering, and design teams to influence every aspect of content creation.Job Location: Hybrid in the UKThis role is a hybrid position that requires 2 days per week in our London office.Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first.Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch.AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes.You’ll synthesize local user research and market trends to challenge global assumptions and advocate for local user needs.Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies.Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy.Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize all linguistic assets for your market.Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user-centric recommendations for improvements.A deep, intuitive understanding of the language, culture, and user behaviour in your market.You worked in a localization, UX writing, transcreation, translation, content design, or related role within a global ecommerce or tech company. Experience in the travel industry is a significant plus.You are comfortable experimenting with technology to automate the repetitive so you can focus on the creative.You have 3+ years experience of working with translation management systems and you have familiarity with linguistic quality assurance frameworks (MQM or similar).A solid understanding of UX content methodologies: Figma, Miro), analyzing user research, and using data to inform your decisions.You build strong, collaborative relationships with cross-functional colleagues, using data and user insights to demonstrate how localized content strategy serves as a primary engine for global growth.Skills & Experience Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.Proven ability to operate effectively with a global-first mindset What We Offer Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses“Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.Flexible schedule. Work-life balance is ingrained in our culture by design. Use it on travel, wellness, or whatever suits you.Travel perks. We believe that travel is employee development, so we provide discounts and more.Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. We celebrate the quality of our effort, our learnings, and our collective achievements.If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.