At a Glance
- Tasks: Design and optimise CRM lifecycle programs using Braze across multiple channels.
- Company: Join Tripadvisor, a leading travel platform connecting people to unforgettable experiences.
- Benefits: Flexible remote work, competitive pay, tuition assistance, and travel perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping customer journeys and driving impactful marketing strategies.
- Qualifications: 5+ years in CRM marketing with strong Braze experience and technical skills.
The predicted salary is between 40500 - 49500 £ per year.
- Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time
- About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences.
We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and The Fork.
About the Role
We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels.
You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting.
The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently.
Experience with SMS and Whats App is a plus as we continue to expand our omnichannel capabilities.
- What You’ll Do
- Own lifecycle strategy and automation architecture
- Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes
- Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences
- Modernize existing journeys through structured experimentation and continuous optimization
- Build and execute CRM programs in Braze
- Serve as a Braze subject matter expert
- Build and manage Campaigns, Canvases, and Content Cards
- Create advanced personalization using Liquid
- Configure dynamic content, audience segmentation, and behavioral triggers
- Troubleshoot and solve technical problems – investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance
- Partner with Analytics, Mar Tech, and Engineering teams to diagnose integration and data flow issues
- Proactively identify risks and implement scalable solutions
- Drive experimentation and performance optimization – design A/B tests with clear hypotheses and measurable success criteria, analyze performance data to improve audience targeting, customer journeys, and content effectiveness, share insights and recommendations with stakeholders
- Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams.
Translate business goals into effective CRM strategies.
Act as a trusted CRM expert and strategic partner across the organization
Qualifications
- 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment
- 3+ years of hands-on Braze experience
- Deep expertise building and managing Braze Canvases
- Advanced proficiency with Liquid personalization
- Strong technical troubleshooting and problem-solving skills
- Strong analytical and experimentation skills
- Excellent project management and communication skills
- Ability to work independently in a fast-paced, highly cross-functional environment
- Preferred experience with SMS and/or Whats App programs
- Working knowledge of SQL
- Experience working with APIs, customer data platforms (CDPs), or data warehouses
- Experience supporting global and multilingual campaigns
- Familiarity with AI tools and applying AI to CRM workflows
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work
- Proven ability to operate effectively with a global-first mindset
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle.
Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
- Donation matching. Give back? Give more! We match qualifying charitable donations annually
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
- Travel perks. We believe that travel is employee development, so we provide discounts and more
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges
- Health benefits. We offer great coverage and competitive premiums
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates
We exist to create value for our customer, the traveler.
We enable our suppliers and partners to unlock this value.
Their collective behaviors and insights are what drives us.
Execution is our edge.
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business.
Our execution is agile, data-driven, prioritised, and built to scale.
We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together.
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter.
We transparently take ownership of our growth, individually and as a team.
We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates.
If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at .
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Braze CRM Lifecycle Architect - Remote UK in London employer: TripAdvisor
At Tripadvisor/Bókun, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to take ownership of their roles. As a Business Development Manager, you'll benefit from extensive professional growth opportunities, collaborative cross-functional teams, and the chance to make a significant impact in a rapidly expanding environment. Our remote work flexibility allows you to thrive while enjoying a healthy work-life balance, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Braze CRM Lifecycle Architect - Remote UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TripAdvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TripAdvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TripAdvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TripAdvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Braze CRM Lifecycle Architect - Remote UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TripAdvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TripAdvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about TripAdvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TripAdvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TripAdvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TripAdvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
