At a Glance
- Tasks: Design and optimise lifecycle programmes using Braze across multiple channels.
- Company: Join Tripadvisor, a leader in travel and technology.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams in a dynamic and innovative environment.
- Why this job: Be the Braze expert and make a real impact on customer engagement.
- Qualifications: Strong technical skills in CRM marketing and lifecycle automation.
The predicted salary is between 50000 - 70000 £ per year.
Tripadvisor is seeking a highly technical Senior CRM Marketing Specialist to design, build, and optimize lifecycle programs across multiple channels. You will be the Braze expert, owning end-to-end execution from audience segmentation to personalization and troubleshooting.
The role focuses on architectural lifecycle automation, Content Cards, and advanced Liquid personalization, with strong cross‑functional collaboration across Analytics, Engineering, Product, and Marketing.
Braze CRM Architect & Lifecycle Strategist (Remote UK) in London employer: Tripadvisor
At TheFork, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee growth. Our fully remote position allows you to thrive in a flexible environment while connecting with a diverse team across Europe, all dedicated to enhancing the dining experience. With strong core values guiding our operations, we offer unique opportunities for personal and professional development, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Braze CRM Architect & Lifecycle Strategist (Remote UK) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tripadvisor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tripadvisor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tripadvisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tripadvisor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Braze CRM Architect & Lifecycle Strategist (Remote UK) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tripadvisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tripadvisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tripadvisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tripadvisor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tripadvisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tripadvisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
