At a Glance
- Tasks: Lead global CRM strategies and adapt them for local markets.
- Company: Join Tripadvisor, a leader in travel experiences and innovation.
- Benefits: Flexible work options, competitive pay, and travel perks await you.
- Other info: Enjoy a supportive environment with growth opportunities and lifestyle benefits.
- Why this job: Make a global impact while connecting cultures through travel.
- Qualifications: 5+ years in CRM with cross-cultural experience required.
The predicted salary is between 60000 - 80000 £ per year.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
This role is the bridge between our global brand and local relevance. You will oversee the customer journey across diverse markets, ensuring our messaging resonates culturally while maintaining global consistency.
Job Location: Hybrid – This role is a hybrid position that requires 2 days per week in our London office.
Key Responsibilities
- Market Localization: Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.
- Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research.
- Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.
- AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.
Required Skills
- Proven Track Record: 5+ years of experience in CRM, lifecycle marketing, or cross-channel campaign management, ideally within a global or highly matrixed organization.
- Cross-Cultural Literacy: Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
- AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
- Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. We match qualifying charitable donations annually.
- Tuition assistance. Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself.
- Travel perks. We provide discounts and more.
- Employee assistance program. Resources and programs to help you through life’s challenges.
- Health benefits. Great coverage and competitive premiums.
- Generous referral scheme. Be rewarded for referring successful candidates.
International CRM Manager employer: Tripadvisor
Tripadvisor is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to thrive in a hybrid environment while enjoying a healthy work-life balance. With competitive compensation packages, generous benefits like tuition assistance and lifestyle perks, as well as a commitment to employee growth through travel opportunities, Tripadvisor fosters a supportive atmosphere where your contributions truly matter. Join us in London and be part of a global team dedicated to connecting people with experiences worth sharing.
StudySmarter Expert Advice🤫
We think this is how you could land International CRM Manager
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like Tripadvisor who are looking for fresh talent for roles like International CRM Manager.
✨Showcase Your Travel Know-How
Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like Tripadvisor and give you a leg up for your International CRM Manager application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any International CRM Manager openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace International CRM Manager
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the International CRM Manager role at Tripadvisor.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the International CRM Manager position at Tripadvisor.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of Tripadvisor.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to Tripadvisor's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time International CRM Manager.
How to prepare for a job interview at Tripadvisor
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at Tripadvisor.
