At a Glance
- Tasks: Create and adapt engaging content that resonates with local users across various platforms.
- Company: Join a leading travel tech company focused on innovation and user experience.
- Benefits: Enjoy competitive pay, flexible work options, and generous perks like tuition assistance and travel discounts.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make a real impact by shaping content strategies that enhance user engagement and drive growth.
- Qualifications: 5+ years in localization or UX writing, with a strong grasp of cultural nuances.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. Own the voice of your market, ensuring content is resonant, persuasive, and local-first.
- Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch.
- AI-native localization: Manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes.
- Think as a user: Act as the voice of the traveller. Synthesize local user research and market trends to challenge global assumptions and advocate for local user needs.
- Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies.
- Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy.
- Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brand voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize all linguistic assets for your market.
- Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user‑centric recommendations for improvements.
Qualifications
- Native-level fluency and cultural authority: A deep, intuitive understanding of the language, culture, and user behaviour in your market.
- 5+ years of experience: Worked in a localization, UX writing, transcreation, translation, content design, or related role within a global ecommerce or tech company. Experience in the travel industry is a significant plus.
- Open‑minded, innovative approach: Use AI as an enabler and have a curious, forward‑thinking mind. Comfortable experimenting with technology to automate the repetitive so you can focus on the creative.
- Excellent command of localization practices: Master foundational internationalization and localization principles. 3+ years experience with translation management systems and familiarity with linguistic quality assurance frameworks (MQM or similar).
- Solid understanding of UX content methodologies: Comfortable working with design tools (e.g., Figma, Miro), analyzing user research, and using data to inform your decisions.
- Strong communication and collaboration skills: Build strong, collaborative relationships with cross‑functional colleagues, using data and user insights to demonstrate how localized content strategy serves as a primary engine for global growth.
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision‑making in day‑to‑day work.
- Proven ability to operate effectively with a global‑first mindset.
Benefits
- Competitive compensation packages, including base salary and annual bonuses.
- Work your way with flexibility to suit your lifestyle.
- Remote‑friendly approach across a worldwide team, with the option to join on‑site as often as you’d like or as required.
- Flexible schedule. Work‑life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. Discounts and more for employee travel.
- Employee assistance program. Resources and programs to help you through life’s challenges.
- Health benefits. Great coverage and competitive premiums.
- Generous referral scheme. Be rewarded with generous awards for referring successful candidates.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to our team at AccessibleRecruiting@tripadvisor.com.
Content Manager, Localization employer: Tripadvisor
At Tripadvisor, we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions flexibility and work-life balance. Our commitment to employee growth is evident through our comprehensive benefits, including tuition assistance and lifestyle perks, all while fostering a collaborative environment where your voice truly matters. Join us in a remote-friendly setting that values innovation and creativity, allowing you to make a meaningful impact in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager, Localization
✨Tip Number 1
Get to know the company inside out! Research their content style, values, and recent projects. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the job description, especially around localization and user-centric content. Practice articulating your thoughts clearly and confidently.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of your past work that highlight your skills in localization and content strategy. This will help you stand out and demonstrate your ability to think outside the box.
We think you need these skills to ace Content Manager, Localization
Some tips for your application 🫡
Show Off Your Local Flair:When crafting your application, let your unique understanding of the local culture and language shine through. We want to see how you can make content resonate with users in your market, so don’t hold back on showcasing your voice!
Tailor Your Content Strategy:Make sure to highlight your experience in shaping content strategies. We love seeing how you've partnered with different teams to bring ideas to life, so share specific examples of your collaborative efforts and the impact they had.
Embrace AI and Innovation:We’re all about using AI to enhance our workflows, so if you’ve got experience with LLMs or translation management systems, shout about it! Show us how you’ve leveraged technology to improve efficiency and quality in your past roles.
Keep It User-Centric:Remember to think like a user! Share how you’ve used data and user insights to inform your content decisions. We want to see your ability to advocate for local user needs and how that has driven your content strategies.
How to prepare for a job interview at Tripadvisor
✨Know Your Content Inside Out
Before the interview, dive deep into the company's content. Familiarise yourself with their tone, style, and the types of content they produce. This will help you demonstrate your understanding of their brand voice and how you can contribute to it.
✨Showcase Your Localization Skills
Prepare examples of your previous work in localization or transcreation. Be ready to discuss specific challenges you faced and how you overcame them. Highlight your experience with AI tools and translation management systems, as these are crucial for the role.
✨Think Like a User
During the interview, emphasise your ability to advocate for local user needs. Share insights from your past experiences where you synthesised user research to inform content strategies. This shows that you can think critically about user behaviour and market trends.
✨Collaborate and Communicate
Demonstrate your strong communication skills by discussing how you've worked with cross-functional teams in the past. Share examples of how you’ve used data and user insights to drive content strategy, showcasing your collaborative approach and ability to build relationships.
