At a Glance
- Tasks: Lead AI-driven marketing strategies to enhance customer engagement and automate processes.
- Company: Join Tripadvisor, a global leader in travel experiences and technology.
- Benefits: Flexible work schedule, competitive pay, tuition assistance, and travel perks.
- Other info: Dynamic hybrid work environment with a focus on collaboration and personal growth.
- Why this job: Be at the forefront of AI innovation in marketing and make a real impact.
- Qualifications: 5+ years in growth marketing and strong AI expertise required.
The predicted salary is between 63000 - 77000 £ per year.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
You are the engine room. While the CRM and Loyalty managers identify opportunities, you build the AI-powered systems that allow us to execute at a speed human teams can’t match. You are an AI evangelist who lives to automate the complex.
Job Location: Hybrid. This role is a hybrid position that requires 2 days per week in our London office.
Key Responsibilities:
- Data Foundation & Measurement: Partner closely with Data Science, Analytics, Data Engineering to improve the quality and usability of customer data for growth use cases. Identify gaps in the current data stack and help create pragmatic workarounds where needed.
- AI Enablement: Integrate LLMs and machine learning models into the CRM/Loyalty stack to automate hyper-personalization at scale.
- Rapid Experimentation Framework: Build "Test & Learn" workflows that allow the team to launch and iterate on regional pilots in days, not weeks.
- Dynamic Personalization: Own the logic for real-time content assembly, ensuring every user sees the most relevant offer based on their local context and behavior.
- Internal AI Consulting: Act as the subject matter expert for the traveler engagement and loyalty team, showing them how to leverage AI to solve regional growth bottlenecks.
Required Skills:
- MarTech & Systems Expertise: 5+ years of experience working at the intersection of growth marketing, data engineering, and marketing technology (MarTech).
- Extreme AI Passion: Deep, hands-on experience with Prompt Engineering, RAG (Retrieval-Augmented Generation), and AI agents.
- Strong Analytics Skill: Experience with SQL, BI tools, customer segmentation, predictive modeling, uplift modeling, or lifecycle marketing analytics. Comfortable working alongside data engineers to deploy predictive models into live marketing environments.
- Technical Stack Mastery: Experience with Customer Data Platforms (CDPs) like Hightouch, and connecting them to AI layers.
- Agile Systems Design: Ability to build automated workflows that bridge gaps between global tools and local needs.
What We Offer:
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching. We match qualifying charitable donations annually.
- Tuition assistance. Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself.
- Travel perks. We provide discounts and more.
- Employee assistance program. Resources and programs to help you through life’s challenges.
- Health benefits. Great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com.
AI Personalization and Growth Marketing Manager employer: Tripadvisor
At TheFork, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee growth. Our fully remote position allows you to thrive in a flexible environment while connecting with a diverse team across Europe, all dedicated to enhancing the dining experience. With strong core values guiding our operations, we offer unique opportunities for personal and professional development, making us an ideal choice for those seeking meaningful and rewarding employment.
