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- Tasks: Lead creative email marketing campaigns and drive customer engagement using Braze.
- Company: Join a dynamic B2B brand with a supportive and inclusive culture.
- Benefits: Flexible work options, competitive pay, tuition assistance, and travel perks.
- Other info: Collaborate globally and thrive in a high-performing team.
- Why this job: Make an impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 5+ years in email marketing, creativity, and strong communication skills required.
The predicted salary is between 55000 - 65000 ÂŁ per year.
We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns. The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities
- Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
- Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including specifying required data, segmentation & targeting logic and dynamic content requirements.
- Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
- Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
- Work with copywriters and designers to create compelling email content.
- Writing engaging ad copy for email campaigns when copywriting resources are not available.
- Build analytics and reporting framework.
- Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
- Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
- SQL experience is a plus.
- Knowledge of velocity scripting and custom objects is a plus.
- Braze experience is preferred.
Ideal Candidate
- 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.
- Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
- Experience using Canva.
- Experience with Excel/Google Sheets and Big Query.
- Brings a vivid sense of curiosity and creativity that helps drive projects forward.
- Relentlessly curious and analytical.
- Rigorously questions and tests assumptions, supported by data.
- An excellent communicator—both verbally, in writing and visually.
- A terrific collaborator, able to partner effectively across teams with a broad range of skills and experience to arrive at the best solutions.
- Has the interpersonal and communication skills to successfully manage stakeholders.
- Avid learner who self-drives knowledge of new topics, systems, and markets.
- Expert project manager who never misses a detail.
- Interests in joining a high-performing team with a supportive and inclusive culture.
- Demonstrated capacity to initiate and drive growth strategies and innovation.
- Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Remote-friendly approach to collaboration across a worldwide team.
- Flexible schedule.
- Work-life balance is ingrained in our culture by design.
- Donation matching.
- Tuition assistance for qualified programs.
- Lifestyle benefit to spend on yourself.
- Travel perks.
- Employee assistance program.
- Health benefits with great coverage and competitive premiums.
- Generous referral scheme.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please let us know.
Sr. Email Marketing Manager London, United Kingdom employer: TripAdvisor LLC
Contact Detail:
TripAdvisor LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Email Marketing Manager London, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best email marketing campaigns. This is a great way to demonstrate your creativity and expertise with tools like Braze, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to email marketing. Think about how you've used A/B testing or analytics to improve campaigns, and be ready to share specific examples that highlight your success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Sr. Email Marketing Manager London, United Kingdom
Some tips for your application 🫡
Show Off Your Braze Skills: Make sure to highlight your experience with Braze in your application. We want to see how you've used it to create killer email campaigns, so don’t hold back on the details!
Be Creative and Engaging: Since we're looking for a creative thinker, let your personality shine through in your writing. Use engaging language and showcase your unique approach to email marketing.
Tailor Your Application: Take the time to tailor your application to our job description. We love seeing candidates who understand our needs and can demonstrate how their skills align with what we’re looking for.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at TripAdvisor LLC
✨Know Your Braze Inside Out
Make sure you’re well-versed in Braze and can discuss your past experiences with it confidently. Prepare specific examples of campaigns you've executed using Braze, focusing on the lifecycle trigger automations and A/B testing methodologies you've implemented.
✨Showcase Your Creativity
Since creativity is key for this role, come prepared with ideas for email marketing campaigns that could work for the company. Think about how you can bring data-driven insights into your creative concepts to demonstrate your ability to merge analytics with creativity.
✨Understand the Compliance Landscape
Brush up on email compliance regulations like CAN-SPAM and GDPR. Be ready to discuss how you’ve ensured compliance in your previous roles and how you would approach it in this new position.
✨Prepare for Collaboration Questions
This role requires working cross-functionally, so be ready to share examples of how you’ve successfully collaborated with product, marketing, and sales teams. Highlight your communication skills and how you manage stakeholder expectations effectively.