At a Glance
- Tasks: Lead community marketing strategies and engage with tour operators to enhance customer experiences.
- Company: Join Tripadvisor's innovative team at Bókun, a leader in travel technology.
- Benefits: Enjoy competitive pay, flexible work options, travel perks, and tuition assistance.
- Other info: Collaborative culture focused on growth, learning, and celebrating achievements.
- Why this job: Make a real impact in the travel industry while building vibrant communities.
- Qualifications: 4+ years in community marketing, strong communication skills, and a passion for travel.
The predicted salary is between 50000 - 60000 £ per year.
Overview
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
Job Location
This role is a hybrid position based out of either our London or Oxford office.
Role
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
What You’ll Do
Bókun is seeking a highly skilled, hands-on Principal Customer & Community Marketing Specialist to join our growth team. Reporting to the Senior Growth Marketing Manager, you will be the recognised expert and driver of our customer success, engagement, and referral strategies.
You will roll up your sleeves to execute day-to-day community programs while simultaneously designing the long-term, scalable frameworks. As a unique cross-brand initiative, you will lead community building and engagement across our whole supplier community working closely alongside a team of specialists in Content Marketing, Partnerships, Product Marketing, and Growth Marketing.
Key Responsibilities
- Build & Execute the Community Strategy: Develop, launch, and manage spaces where tour and attraction businesses can learn and network. Design and execute educational programs, webinars, newsletters, and social content for our global network of experience operators.
- Drive Community Initiatives: Directly manage and execute community-building efforts, content, and engagement strategies for the whole supplier community, sharing best practices across the Experience operator industry.
- Drive the Referral Program: Collaborate with the PMM to enhance brand/product affinity and build scalable campaigns that drive a significant increase in customer referrals.
- Own Customer Communication Channels: Take ownership of primary customer communication channels, leading initiatives through platforms like Intercom and ActiveCampaign to drive operator engagement.
- Scaling Reactivation Campaigns: Use data research to understand root causes of suppliers on Free plans and build scalable frameworks for reactivation and retention.
- Brand Engagement & Social Media Champion: Develop and implement a brand engagement strategy and content plan for community channels to increase reach and qualified leads.
- Cross-Functional Collaboration & Mentorship: Collaborate with Content, Partnerships, and Sales to integrate initiatives into broader campaigns. As a Principal IC, mentor junior team members.
Ideal Candidate
- A minimum of 4 years of experience in community/customer marketing or a related field.
- Proven track record of building and nurturing online communities.
- Experience managing campaigns through Intercom and ActiveCampaign.
- Possesses AI native thinking to innovate how we interact with and empower our operator community.
- Analyses trends to propose data-driven solutions and improve engagement activities.
- Comfortable speaking to large audiences, in-person and online.
- Excellent project management and organisational skills, with the ability to balance responsibilities.
- Ability to prioritise tasks and adjust strategies based on community feedback.
- Comfortable sharing complex insights with senior stakeholders and mentoring junior colleagues.
- Proactive problem-solver who challenges the status quo.
- Keen interest in travel, technology, and empowering tour and activity operators.
What We Offer
- Competitive compensation packages (base salary + annual bonuses)
- Flexible, remote-friendly work arrangement with optional on-site presence
- Flexible schedule and work-life balance
- Donations matching
- Tuition assistance
- Lifestyle benefit
- Travel perks
- Employee assistance program
- Health benefits
- Generous referral scheme
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviours and insights are what drives us.
Execution & Culture
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
Principle Customer & Community Marketing Specialist I Bókun employer: TripAdvisor LLC
Tripadvisor is an exceptional employer that fosters a dynamic and inclusive work culture, particularly in its Oxford office. With a strong commitment to employee growth, the company offers flexible work arrangements, competitive compensation, and a range of benefits including tuition assistance and travel perks, making it an ideal place for those passionate about travel and technology to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Principle Customer & Community Marketing Specialist I Bókun
✨Tip Number 1
Get to know the company inside out! Research Bókun and Tripadvisor, understand their values, and be ready to chat about how you can contribute to their mission. This shows you're genuinely interested and not just another applicant.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own stories that highlight your experience in community marketing. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Tip Number 4
Follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it shows you’re proactive and keen on the opportunity!
We think you need these skills to ace Principle Customer & Community Marketing Specialist I Bókun
Some tips for your application 🫡
Show Your Passion for Community:When writing your application, let us see your enthusiasm for building and nurturing communities. Share any relevant experiences that highlight your skills in engaging with customers and creating meaningful connections.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Principal Customer & Community Marketing Specialist role. Use keywords from the job description to demonstrate how your experience aligns with what we're looking for.
Be Data-Driven:Since we value data-driven solutions, include examples of how you've used data to inform your marketing strategies or community initiatives. This will show us that you understand the importance of analytics in driving engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're proactive and keen to join our team!
How to prepare for a job interview at TripAdvisor LLC
✨Know Your Community Inside Out
Before the interview, dive deep into Bókun's community initiatives and customer engagement strategies. Familiarise yourself with their current programs and think about how you can contribute to enhancing them. This shows your genuine interest and readiness to hit the ground running.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive community engagement or marketing campaigns in the past. Be ready to discuss specific metrics and outcomes. This will demonstrate your analytical skills and ability to propose data-driven solutions, which is crucial for this role.
✨Engage with Their Brand
Take some time to interact with Bókun’s social media channels and content. Share your thoughts on their posts or even create a mock campaign idea that aligns with their brand voice. This proactive approach will highlight your enthusiasm and creativity during the interview.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with different teams, such as content, partnerships, or sales. Be ready to share how you’ve successfully collaborated in the past and how you plan to integrate community initiatives with broader campaigns at Bókun.
