Principal Product Marketing Specialist in London

About Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses.

Bókun, a fast‑growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back‑end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organisation.

Bókun is seeking a Principal Product Marketing Specialist to own our AI‑powered content strategy and bottom‑of‑funnel content programme. Reporting directly to the Senior Product Marketing Manager, this role sits at the intersection of product marketing, content, and emerging AI search — responsible for positioning Bókun as a citable source in commercial AI prompts — building the library of high‑intent onsite content (product‑led blogs, FAQs, templates, integration content) that gets Bókun surfaced, recommended, and chosen at the moment buyers make decisions.

What You’ll Do

• Content creation explicitly designed to be surfaced and cited by AI tools at the decision stage of the buyer journey.
• Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how‑tos, FAQs) engineered to rank in and be recommended by LLMs.
• Position Bókun as a citable source in commercial AI prompts by creating and owning high‑intent onsite content — product‑led blogs, FAQs, templates, and integration content designed to be surfaced when buyers are actively evaluating solutions.
• Monitor how Bókun is represented across AI search tools and identify gaps, inaccuracies, and opportunities to improve our presence.
• Stay ahead of how AI search behaviour is evolving and continuously adapt our content approach.
• Build content that directly answers the specific questions buyers ask when evaluating Bókun against competitors — structured for both human readers and AI citation.
• Develop and maintain a content calendar focused on high‑intent, decision‑stage topics across the customer lifecycle.
• Script, brief, and project‑manage short‑form explainer and how‑to videos that educate new and existing customers on Bókun features.
• Collaborate with design and production to deliver video content that works across the website, social, email, and in‑product.
• Support Go‑to‑Market strategy and execution for new features and launches, contributing AI‑first content assets to each GTM.
• Conduct post‑launch content analysis to identify gaps and optimise for both human and AI search performance.
• Maintain a pulse on the competitive landscape and ensure Bókun’s content positioning reflects market realities.
• Work closely with product, engineering, sales, and the broader marketing team to ensure content is accurate, timely, and aligned with product direction.
• Bring an AI search and LLM perspective into cross‑functional planning conversations.

Job Location

Hybrid (requires 2 days per week in our London, UK office)

Requirements

• 3‑5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology.
• Genuinely curious about how AI search and LLMs work — you’ve thought about how tools like ChatGPT, Perplexity, and Gemini decide what to surface, and you want to build content that wins in that environment.
• Experienced in creating bottom‑of‑funnel content — how‑tos, feature guides, comparison pages, decision‑stage explainers — that drives real conversion.
• Comfortable scripting and briefing video content; bonus if you’ve managed short‑form explainer video production end‑to‑end.
• Strong writer with the ability to produce clear, structured, benefit‑led copy across formats — from long‑form guides to concise feature explainers.
• Analytical and data‑driven — you use performance data to understand what’s working and iterate quickly.
• Familiar with AI content tools and comfortable using them to scale output without sacrificing quality (e.g. Perplexity, Notebook LM, ChatGPT, Jasper or equivalent).
• Self‑directed and comfortable managing multiple projects in a fast‑moving environment.
• Highly collaborative — you know that great content requires close partnership with product, engineering, and sales.

Nice to Have

• Experience with SEO and structured content for search (schema, FAQs, entity‑based SEO).
• Familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy.
• Experience in travel tech or marketplace platforms.
• Hands‑on experience with tools like Mixpanel, GA4, or similar for content performance tracking.

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote‑friendly approach to collaboration across a worldwide team, with the option to join on‑site as often as you’d like or as required by your team.
• Flexible schedule. Work‑life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.