At a Glance
- Tasks: Design and optimise CRM lifecycle programmes using Braze across multiple channels.
- Company: Join Tripadvisor, a leading travel platform connecting people to unforgettable experiences.
- Benefits: Enjoy flexible working, competitive pay, health benefits, and tuition assistance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping customer journeys and driving impactful marketing strategies.
- Qualifications: 5+ years in CRM marketing with strong Braze experience and technical skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
About the Role
We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently. Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities.
What You’ll Do
- Own lifecycle strategy and automation architecture
- Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes.
- Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences.
- Modernize existing journeys through structured experimentation and continuous optimization.
- Build and execute CRM programs in Braze
- Serve as a Braze subject matter expert.
- Build and manage Campaigns, Canvases, and Content Cards.
- Create advanced personalization using Liquid.
- Configure dynamic content, audience segmentation, and behavioral triggers.
- Troubleshoot and solve technical problems
- Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance.
- Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues.
- Proactively identify risks and implement scalable solutions.
- Drive experimentation and performance optimization
- Design A/B tests with clear hypotheses and measurable success criteria.
- Analyze performance data to improve audience targeting, customer journeys, and content effectiveness.
- Share insights and recommendations with stakeholders.
- Partner across the business
- Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams.
- Translate business goals into effective CRM strategies.
- Act as a trusted CRM expert and strategic partner across the organization.
Qualifications
Required
- 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment.
- 3+ years of hands-on Braze experience.
- Deep expertise building and managing Braze Canvases.
- Advanced proficiency with Liquid personalization.
- Strong technical troubleshooting and problem-solving skills.
- Strong analytical and experimentation skills.
- Excellent project management and communication skills.
- Ability to work independently in a fast-paced, highly cross-functional environment.
Preferred
- Experience with SMS and/or WhatsApp programs.
- Working knowledge of SQL.
- Experience working with APIs, customer data platforms (CDPs), or data warehouses.
- Experience supporting global and multilingual campaigns.
- Familiarity with AI tools and applying AI to CRM workflows.
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset.
What We Offer
- Competitive compensation packages, including base salary and annual bonuses.
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule. Work-life balance is ingrained in our culture by design.
- Donation matching.
- Tuition assistance.
- Lifestyle benefit.
- Travel perks.
- Employee assistance program.
- Health benefits.
- Generous referral scheme.
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
Braze CRM Lifecycle Architect — Remote UK employer: TripAdvisor LLC
At Tripadvisor Group, we pride ourselves on being an exceptional employer, particularly for the role of Product Data Scientist in London. Our vibrant work culture fosters collaboration and innovation, empowering employees to grow their skills in a data-driven environment while contributing to meaningful travel experiences. With a commitment to professional development and a supportive atmosphere, we offer unique opportunities to engage with cutting-edge analytics methods and make impactful decisions that shape the future of travel.
