At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation initiatives across EMEA.
- Company: Join Navan, a leader in redefining business travel and expense management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a high-performing team and make a real impact in the industry.
- Why this job: Shape impactful marketing campaigns and elevate Navan's brand in key markets.
- Qualifications: 9+ years in demand generation with strong project management and leadership skills.
The predicted salary is between 90000 - 110000 £ per year.
Navan is at the forefront of redefining business travel and expense management.
Our innovative platform streamlines processes, maximizes productivity, and empowers organizations to drive smarter spending decisions.
As we continue our rapid growth, we’re looking for dynamic leaders who can amplify our voice in the market and fuel high-impact demand generation initiatives.
About the role As the Director of EMEA Field Marketing, you will be a strategic leader driving regional marketing and demand generation initiatives across one of our most strategic geographies.
Based in London, you will lead a high-performing field marketing team and partner closely with Sales, Customer Success, Partnerships, and Global Marketing teams to develop and execute integrated programs that drive pipeline, accelerate deal velocity, and expand Navan’s presence in key regional markets.
You will shape our regional go-to-market strategy, define high-impact campaigns, and own the execution of programs that directly influence revenue performance - while elevating Navan’s brand with enterprise-level buyers and partners across EMEA.
What You’ll Do Own the regional field marketing strategy for EMEA, driving pipeline generation and acceleration across multiple markets and segments.
Plan, manage, and execute a diverse portfolio of programs - including trade shows, hosted events, virtual activations, and account-based initiatives - designed to influence key accounts and regional growth targets.
Build and lead a world-class field marketing team across EMEA, developing rigorous operational standards, playbooks, and scalable frameworks.
Collaborate closely with Sales, Customer Success, Rev Ops, and Partner teams to ensure marketing initiatives map to regional revenue priorities and contribute directly to pipeline.
Localize global marketing strategies for regional markets, ensuring programs resonate with varied buyer personas, languages, and cultural norms.
Partner with Global GTM leadership to develop integrated campaigns, content, messaging, and industry-specific programs aligned to regional growth objectives.
Establish and optimize processes across campaign planning, lead flow, conversion tracking, reporting, and ROI measurement.
Utilize data and marketing analytics to monitor performance and guide investment decisions, continually iterating programs to maximize impact.
Manage regional budgets, agency and vendor relationships, and production of field assets and campaigns.
Champion innovative regional tactics, partner marketing, and experiential programming that differentiate Navan in the market.
Determine and contribute to our experimentation and “big swings” in the EMEA market.
Who You Are You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.
You bring 9+ years of relevant experience in demand generation, field marketing, or event marketing, ideally within B2B Saa S, travel or technology sectors.
You have a proven track record of designing and executing demand generation campaigns that have consistently driven measurable growth and pipeline development.
You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills.
Director, Field Marketing in London employer: TripActions
Navan is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Deal Strategy Manager role in EMEA. With a strong emphasis on employee growth and development, team members are encouraged to innovate and excel in their roles while benefiting from comprehensive support and resources. Located in a vibrant market, employees enjoy unique opportunities to engage with diverse clients and contribute to impactful deal negotiations, making every day at Navan both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Field Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TripActions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TripActions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TripActions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TripActions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Field Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TripActions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TripActions:Show us that you’ve done your homework! In your application, briefly mention what you admire about TripActions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TripActions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TripActions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TripActions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
