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- Tasks: Drive customer loyalty through creative retention strategies and data analysis.
- Company: Join TRIP, the world’s #1 calming beverage brand focused on mental wellbeing.
- Benefits: Enjoy a vibrant office, private healthcare, generous holiday, and wellness perks.
- Why this job: Be part of a fast-growing team making a real impact on mental health.
- Qualifications: 1-3 years in retention or CRM, with strong analytical and organisational skills.
- Other info: Flexible working options and opportunities for career growth await you!
The predicted salary is between 36000 - 60000 ÂŁ per year.
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!
We’re looking for a Retention Specialist to join our growing Digital team and help drive long-term customer value across TRIP’s DTC channel. Reporting into the Retention Lead, you’ll play a key role in executing retention strategies across CRM, subscriptions, loyalty and lifecycle marketing - turning first-time buyers into lifelong fans. This is a hands‑on role for someone who loves data, creativity and customer behaviour in equal measure.
Key Responsibilities- Support the development and execution of TRIP’s retention and CRM strategy across email, SMS and other owned channels
- Help build, manage and optimise lifecycle journeys (welcome, post-purchase, replenishment, win‑back and loyalty)
- Own weekly campaign setup, QA and deployment within our CRM tool, Klaviyo
- Continuously test and optimise messaging, creative, timing and offers to improve engagement, repeat purchase and LTV
- Work closely with the Retention Lead to analyse performance, report on KPIs and surface actionable insights
- Collaborate with Brand, Creative, Customer Experience and Operations teams to ensure a consistent, customer‑first experience
- Support subscription growth and churn reduction initiatives
- Stay on top of CRM, retention and DTC best practices, bringing fresh ideas to the table
- 1-3 years’ experience in retention, CRM or lifecycle marketing (DTC subscription or e‑commerce experience a big plus)
- Hands‑on experience with email and/or SMS platforms (Klaviyo experience preferred)
- Strong analytical skills and confidence working with data, dashboards and reporting
- A test‑and‑learn mindset with a genuine interest in customer behaviour
- Highly organised with great attention to detail
- Comfortable working in a fast‑paced, scale‑up environment
- Passion for wellbeing, consumer brands and building meaningful customer relationships
- Experience with loyalty and/ or subscription programmes
- Experience working with US customers or international markets
- Basic HTML/CSS knowledge for email
- Experience working with CRO or personalisation tools
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel‑coloured houses!
- 4 days per week in the office with the option to work from home on a Friday
- Private Healthcare with Vitality including Virgin Gym
- 50% off Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, a 6-week sabbatical is available
Retention Specialist employer: Trip
Contact Detail:
Trip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Specialist
✨Tip Number 1
Get to know TRIP and its mission inside out! When you’re chatting with us, show your passion for mental wellbeing and how our products can make a difference. This will help you stand out as someone who truly gets what we’re about.
✨Tip Number 2
Be ready to share your ideas! We love fresh perspectives, especially when it comes to retention strategies. Think about how you can turn first-time buyers into lifelong fans and be prepared to discuss your thoughts during the interview.
✨Tip Number 3
Show off your analytical skills! We want to see how you’ve used data in past roles to drive customer engagement. Bring examples of how you’ve optimised campaigns or improved customer journeys – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the TRIP team.
We think you need these skills to ace Retention Specialist
Some tips for your application 🫡
Show Your Passion for Wellbeing: When you're writing your application, let your passion for mental wellbeing and consumer brands shine through. We want to see how you connect with our mission at TRIP and why you’re excited about the role of Retention Specialist.
Be Data-Driven: Since this role is all about retention and CRM, make sure to highlight any experience you have with data analysis and customer behaviour. We love a test-and-learn mindset, so share examples of how you've used data to drive results in previous roles.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We appreciate when candidates show they’ve done their homework on us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our TRIP family!
How to prepare for a job interview at Trip
✨Know Your Stuff
Before the interview, dive deep into TRIP’s mission and products. Familiarise yourself with their calming beverages and wellness philosophy. This will not only show your genuine interest but also help you connect your experience in retention and CRM to their goals.
✨Showcase Your Data Skills
Since the role involves a lot of data analysis, be prepared to discuss your experience with analytics tools and how you've used data to drive customer engagement. Bring examples of past campaigns where your insights led to improved retention rates.
✨Be Creative with Ideas
TRIP is looking for someone who can bring fresh ideas to the table. Think about innovative retention strategies or lifecycle marketing campaigns you could propose during the interview. This will demonstrate your proactive mindset and creativity.
✨Ask Smart Questions
Prepare thoughtful questions that reflect your understanding of TRIP’s business and the retention landscape. Inquire about their current challenges in customer retention or how they measure success in their CRM strategies. This shows you're engaged and ready to contribute.