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- Tasks: Drive sales and brand presence in impulse and convenience channels.
- Company: Join TRIP, the world’s #1 calming beverage brand focused on wellness.
- Benefits: Competitive salary, private healthcare, wellness days, and product discounts.
- Why this job: Be part of a fast-growing team making a real impact on mental wellbeing.
- Qualifications: Experience in FMCG sales with strong negotiation and relationship skills.
- Other info: Dynamic, dog-friendly office with regular team socials and excellent career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co‑founders Olivia and Daniel discovered plant‑based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award‑winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements.
We are on the lookout for someone extraordinary to join us as National Account Manager, Impulse, to own and drive commercial performance across key customers in the Impulse and Convenience channel (e.g., petrol stations, convenience groups, wholesale customers). The role is responsible for delivering revenue, margin, and distribution targets while strengthening our brand presence in high‑velocity, on‑the‑go consumption occasions. As part of a small but growing Impulse team, the NAM will be both strategic and hands‑on, managing national relationships while supporting execution at regional and store level.
Key responsibilities:
- Manage and grow national and regional accounts across the impulse/convenience channels
- Lead annual plans, negotiations, pricing, and promotional agreements
- Identify and secure new business opportunities within the channel, driving distribution and brand visibility
- Collaborate with internal teams to deliver strong in‑store execution, promotional activity, and NPD launches, providing clear briefs and follow‑up
- Own customer P&Ls and deliver sales, margin, and promotional ROI targets
- Managing budgets and investments effectively
- Use EPOS and customer data to monitor performance, identify opportunities
- Provide regular forecasts, updates, and recommendations to the wider team
About you:
- Proven experience as NAM, NAE or equivalent within FMCG (impulse, convenience, beverages, snacking, or related categories preferred)
- Strong negotiation and relationship‑building skills
- Experience working with wholesalers and convenience retailers
- Commercially astute with strong P&L ownership
- Comfortable operating in an SME environment: hands‑on, agile, resourceful
- Data‑driven approach with ability to turn insights into actions
- Excellent communication, presentation, and stakeholder‑management skills
This position is open to UK citizens, permanent residents, or individuals who have the legal right to work in the UK on a valid visa.
The package:
- Salary DOE
- Private Healthcare with Vitality including Virgin Gym
- 50% off Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Sabbatical: After 2 years of service, a 6-week sabbatical is available
- Dog Friendly office
- Regular team socials & events
Seniority level: Associate
Employment type: Full-time
Job function: Sales, Customer Service, and Business Development
Industries: Food and Beverage Services, Food and Beverage Retail, and Mental Health Care
National Account Manager, Impulse employer: Trip
Contact Detail:
Trip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager, Impulse
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current employees at TRIP. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research TRIP’s products, their mission, and recent news. Be ready to discuss how your experience aligns with their goals, especially in the impulse and convenience channels. Show them you’re not just another candidate!
✨Tip Number 3
Follow up after your interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’d be a perfect fit for the National Account Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some waves together!
We think you need these skills to ace National Account Manager, Impulse
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in FMCG and any relevant achievements that showcase your negotiation and relationship-building skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about wellness and how your background aligns with TRIP's mission. Be genuine and let your personality come through – we love to see enthusiasm!
Showcase Data-Driven Success: Since this role involves a data-driven approach, make sure to include examples of how you've used data to drive sales or improve performance in previous roles. We’re all about turning insights into actions, so show us what you’ve got!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be part of the movement towards creating calm in everyday chaos. Don’t miss out on this opportunity!
How to prepare for a job interview at Trip
✨Know Your Stuff
Before the interview, dive deep into TRIP's mission and products. Understand their unique selling points and how they stand out in the wellness market. This will not only show your enthusiasm but also help you connect your experience with their goals.
✨Showcase Your Negotiation Skills
As a National Account Manager, you'll need to demonstrate strong negotiation abilities. Prepare examples from your past roles where you've successfully negotiated deals or improved relationships with clients. Be ready to discuss your approach and the outcomes.
✨Data is Your Best Friend
TRIP values a data-driven approach, so come prepared with insights from your previous roles. Discuss how you've used EPOS or customer data to drive decisions and improve performance. This will highlight your analytical skills and commercial acumen.
✨Be Ready to Get Hands-On
The role requires a hands-on approach, so be prepared to discuss how you've managed both strategic and operational tasks in previous positions. Share specific examples of how you've executed plans at both national and regional levels to boost brand visibility.
