META Creative Strategist

META Creative Strategist in London

London Full-Time No home office possible

ABOUT TRIP

TRIP\’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world\’s #1 Calming Beverage Brand, TRIP\’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement

THE ROLE

We\’re looking for a performance-obsessed Meta Creative Strategist to architect, test and scale high-converting paid social creative, with Meta (Facebook & Instagram) as your core playground. You\’ll turn data into decisions: diagnosing performance signals, crafting hypotheses, briefing edits, and engineering creative frameworks that scale profitably across audiences and markets. This is not an organic content role; it\’s paid performance creative at the sharp end. Where psychology, storytelling and numbers meet.

You\’ll partner closely with our Performance team to align creative with audience signals, platform shifts and revenue targets, while using smart tooling (including AI where helpful) to accelerate iteration and insight generation.

Key responsibilities include:

Own Meta creative strategy end-to-end: from insight and hypotheses to briefs, edits, launch and