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- Tasks: Create and optimise SEO-friendly content to boost rankings and traffic.
- Company: Trip.com Group is a leading global travel service provider with a diverse international team.
- Benefits: Enjoy flexible work arrangements, career growth opportunities, and fun company events.
- Why this job: Join a dynamic team that values creativity and offers a chance to make a global impact.
- Qualifications: 3+ years of SEO experience, strong analytical skills, and copywriting expertise required.
- Other info: Additional European languages like Spanish or German are a plus.
The predicted salary is between 43200 - 72000 £ per year.
Regular London International Business Other Job ID:5974
Update 2025-07-17
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
As a Content Executive, you’ll craft high-performing content, optimize for search engines, and execute strategies to boost rankings and traffic. A part of your role will involve leveraging PR and link-building tactics to amplify content reach, secure backlinks, and enhance brand authority. You’ll collaborate with cross-functional teams to align SEO, content, and PR efforts with business group.
In this Role, you’ll get to:
- Conduct keyword research using tools (e.g. SEMrush, Google keyword planner) to identify potential growth opportunities.
- Write, edit and optimize SEO-friendly content on Trip.com site including product pages and blogs. With the support of our wider marketing team, create and optimize high-quality, SEO-friendly content.
- Perform on-page analysis to enhance content on meta tags, headers, internal links and other on-page elements. Ensure they are aligned with user search intent, brand voice and apply the best on-page SEO practices.
- Update the existing content to stay on top of the trend, improving rankings and engagement.
- Conducting competitor Analysis, keep vigilant on industry trends and analyze competitor websites to identify opportunities for improvement.
- Own & Track SEO performance for Trip.com Germany and present insights to stakeholders with actionable recommendations.
- Desire to have PR and link building experience to acquire backlinks.
What you\’ll Need to Succeed（insert Requirements）
- At least 3+ years of hands-on experience withenterprise SEO, preferably in a travel or e-Commerce business
- Excellent analytical skills and attention on details
- Strong copywriting skills and link building experience.
- Proven experience on technical SEO. Known theprocess on how to identify, fix and enhance issues to boost organic rankingperformance.
- Additional European language is beneficial (ideally Spanish & German).
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Trip.com Group a leading global travel service provider?
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
Find out more job opportunities at https://careers.trip.com
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Senior Marketing SEO Specialist, EU employer: Trip.com
Contact Detail:
Trip.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing SEO Specialist, EU
✨Tip Number 1
Familiarise yourself with the latest SEO tools and trends, especially those relevant to the travel industry. Being well-versed in tools like SEMrush and Google Keyword Planner will not only help you in your role but also impress the hiring team.
✨Tip Number 2
Showcase your analytical skills by preparing a case study or presentation on a successful SEO project you've worked on. This will demonstrate your ability to track performance and provide actionable insights, which is crucial for the role.
✨Tip Number 3
Network with professionals in the travel and e-commerce sectors. Engaging with others in the industry can provide valuable insights and potentially lead to referrals, making your application stand out.
✨Tip Number 4
Brush up on your copywriting skills and be prepared to discuss how you can create SEO-friendly content that aligns with user intent. Having examples ready will show your capability and readiness for the role.
We think you need these skills to ace Senior Marketing SEO Specialist, EU
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Marketing SEO Specialist position. Understand the key responsibilities and required skills, such as experience with enterprise SEO and strong copywriting abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in SEO, content creation, and link building. Use specific examples from your past roles that demonstrate your analytical skills and technical SEO knowledge.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel industry and your understanding of SEO strategies. Mention how your skills align with Trip.com Group's goals and how you can contribute to their success.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements related to SEO performance, such as improved rankings or increased traffic. This will help demonstrate your impact in previous roles.
How to prepare for a job interview at Trip.com
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with enterprise SEO. Highlight specific projects where you've successfully improved rankings and traffic, especially in the travel or e-commerce sectors.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, come equipped with examples of how you've used data to inform your SEO strategies. Discuss tools like SEMrush or Google Keyword Planner that you've utilised for keyword research.
✨Prepare for Technical SEO Questions
Expect questions about technical SEO processes. Be ready to explain how you identify and fix issues that affect organic ranking performance, showcasing your problem-solving abilities.
✨Emphasise Collaboration and Communication
This role involves working with cross-functional teams. Share experiences where you've collaborated effectively with others, particularly in aligning SEO, content, and PR efforts to achieve business goals.
