At a Glance
- Tasks: Drive marketing initiatives for Europe's hotel accommodation market and collaborate with international teams.
- Company: Join Trip.com Group, a leading global travel service provider with a vibrant culture.
- Benefits: Flexible work arrangements, career growth opportunities, and learning programs to enhance your skills.
- Other info: Enjoy a supportive, inclusive environment with fun team events and celebrations.
- Why this job: Make a global impact while shaping the future of travel marketing in Europe.
- Qualifications: 5+ years in marketing, preferably in OTA or tourism sectors; strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
This is one of the first marketing hires within the Europe Hotels team, working on a regional EU level with close collaboration across international teams, including Shanghai HQ. The role focuses on driving marketing initiatives across Europe's hotel accommodation market, partnering closely with local hotel chains, independent hotels, and internal commercial, product, and operations teams. It’s a broad, fast‑paced position combining strategy and execution – from market insights and campaign support through to partner marketing, content, and go‑to‑market initiatives – with strong visibility and ownership from day one.
In this Role, you’ll get to:
- Develop and implement comprehensive marketing strategies for Europe’s hotel accommodation market, including designing internal training programs and external launch plans to enhance product penetration (internal adoption) and market acceptance (external adoption).
- Conduct competitive analysis and market research, delivering actionable insights to support the commercial team’s decision‑making and the product team’s iteration efforts.
- Collaborate with internal teams (e.g., product, sales, operations) and external partners (e.g., individual hotels, local chains) to align goals, coordinate resources, and ensure the smooth execution of marketing initiatives.
- Translate product technical details into partner‑centric value propositions, and create high‑converting content across channels (case studies, landing pages, brochures, etc.) to build a compelling marketing content matrix.
- Establish a full‑funnel campaign monitoring and performance analysis system, leveraging data‑driven insights to optimise strategies and achieve marketing KPIs accurately.
- Continuously track global and Europe‑local tourism & accommodation industry trends, marketing innovations, and best practices, refining strategies to drive incremental business growth.
What you’ll Need to Succeed:
- At least 5 years of marketing experience, with preference for candidates from OTA platforms, tourism/accommodation sectors, or Europe‑local related industries.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- Proficient in core marketing principles, omni‑channel marketing methodologies, and practical case applications.
- Mastery of user behavioural insight techniques and nudging marketing strategies; deep understanding of the OTA ecosystem, travel consumer decision‑making journey, and Europe’s local market characteristics.
- Excellent communication and interpersonal skills, with strong cross‑team/cross‑partner collaboration abilities; capable of managing multiple tasks and delivering results in a fast‑paced, cross‑cultural work environment.
- English as a primary working language; proficiency in Chinese is a plus.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more? Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions. Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact. We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. We encourage flexible work arrangement. Have fun with company-sponsored greetings and activities at holidays, birthdays, and colourful team events.
Marketing Manager, Europe (Hotel Chains) employer: Trip.com
At Trip.com Group, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With a focus on employee growth, we offer abundant career opportunities across various functions and encourage internal transfers and global job rotations. Our London office is not just a workplace; it's a community where you can unleash your potential, collaborate with international teams, and enjoy flexible work arrangements alongside engaging company-sponsored events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Europe (Hotel Chains)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your achievements and how they relate to the role of Marketing Manager at Trip.com Group.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Trip.com family.
We think you need these skills to ace Marketing Manager, Europe (Hotel Chains)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in the tourism and accommodation sectors, and don’t forget to showcase any relevant projects that demonstrate your marketing prowess.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your skills align with our needs. Be specific about your achievements and how they relate to driving marketing initiatives.
Showcase Your Data Skills:Since this role involves performance analysis and data-driven insights, make sure to mention any experience you have with analytics tools or methodologies. We love candidates who can turn numbers into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Trip.com
✨Know Your Market
Before the interview, dive deep into the European hotel accommodation market. Understand the key players, current trends, and challenges. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their needs.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of successful cross-team collaborations from your past. Highlight how you’ve managed multiple stakeholders and ensured smooth execution of marketing initiatives.
✨Prepare for Data-Driven Discussions
The job requires leveraging data to optimise strategies. Brush up on your analytical skills and be prepared to discuss how you've used data-driven insights in previous roles to achieve marketing KPIs. Bring specific examples that demonstrate your ability to track performance and refine strategies.
✨Craft Compelling Content Examples
As content creation is a key part of the role, think about examples of high-converting content you've developed. Be ready to discuss your approach to translating technical details into partner-centric value propositions and how you measure the success of your content.
