At a Glance
- Tasks: Drive marketing initiatives for Europe's hotel market and collaborate with international teams.
- Company: Join Trip.com Group, a leading global travel service provider with a diverse culture.
- Benefits: Enjoy career growth opportunities, an inclusive environment, and the chance to make a global impact.
- Other info: Work in a fast-paced, cross-cultural environment with a focus on innovation and collaboration.
- Why this job: Be part of a dynamic team shaping the future of travel marketing in Europe.
- Qualifications: 5+ years in marketing, preferably in tourism or OTA sectors; strong communication skills required.
The predicted salary is between 50000 - 60000 £ per year.
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
This is one of the first marketing hires within the Europe Hotels team, working on a regional EU level with close collaboration across international teams, including Shanghai HQ. The role focuses on driving marketing initiatives across Europe's hotel accommodation market, partnering closely with local hotel chains, independent hotels, and internal commercial, product, and operations teams.
It's a broad, fast-paced position combining strategy and execution - from market insights and campaign support through to partner marketing, content, and go-to-market initiatives - with strong visibility and ownership from day one.
In this Role, you’ll get to:
- Develop and implement comprehensive marketing strategies for Europe’s hotel accommodation market, including designing internal training programs and external launch plans to enhance product penetration (internal adoption) and market acceptance (external adoption).
- Conduct competitive analysis and market research, delivering actionable insights to support the commercial team’s decision-making and the product team’s iteration efforts.
- Collaborate with internal teams (e.g., product, sales, operations) and external partners (e.g., individual hotels, local chains) to align goals, coordinate resources, and ensure the smooth execution of marketing initiatives.
- Translate product technical details into partner-centric value propositions, and create high-converting content across channels (case studies, landing pages, brochures, etc.) to build a compelling marketing content matrix.
- Establish a full-funnel campaign monitoring and performance analysis system, leveraging data-driven insights to optimise strategies and achieve marketing KPIs accurately.
- Continuously track global and Europe-local tourism & accommodation industry trends, marketing innovations, and best practices, refining strategies to drive incremental business growth.
What you’ll Need to Succeed:
- At least 5 years of marketing experience, with preference for candidates from OTA platforms, tourism/accommodation sectors, or Europe-local related industries.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- Proficient in core marketing principles, omni-channel marketing methodologies, and practical case applications.
- Mastery of user behavioural insight techniques and nudging marketing strategies; deep understanding of the OTA ecosystem, travel consumer decision-making journey, and Europe’s local market characteristics.
- Excellent communication and interpersonal skills, with strong cross-team/cross-partner collaboration abilities; capable of managing multiple tasks and delivering results in a fast-paced, cross-cultural work environment.
- English as a primary working language; proficiency in Chinese is a plus.
Why Trip.com Group:
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
Marketing Manager, Hotels(MJ001317) in London employer: Trip.com
At Trip.com Group, we pride ourselves on being a dynamic and inclusive employer that empowers our employees to reach their full potential while making a global impact in the travel industry. With a strong focus on collaboration across international teams and a commitment to personal and professional growth, we offer abundant career opportunities and a supportive work culture that celebrates individual journeys. Join us in shaping the future of travel and enjoy the benefits of working in a fast-paced, innovative environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Hotels(MJ001317) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trip.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trip.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trip.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trip.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Hotels(MJ001317) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trip.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trip.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trip.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trip.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trip.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trip.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
