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- Tasks: Lead influencer engagement strategies and manage campaigns across social media platforms.
- Company: Trip.com Group is a global leader in travel services, connecting travellers with exceptional experiences.
- Benefits: Enjoy flexible work arrangements, career growth opportunities, and fun team events.
- Why this job: Join a creative team that values your input and celebrates your successes in a vibrant culture.
- Qualifications: 3+ years in influencer marketing, strong communication skills, and a passion for travel required.
- Other info: Opportunities for global career paths and internal transfers are encouraged.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
We are seeking a creative and results-driven Key Opinion Leader (KOL) Specialist to lead our influencer engagement strategy for the EU market. This role involves managing the full lifecycle of influencer collaborations, from outreach to content creation, while strengthening Trip.com’s presence on key social media platforms. If you have a deep understanding of influencer marketing and a passion for travel, we want to hear from you!
In this Role, you’ll get to:
- Maintain a deep understanding of social media platforms, their algorithms, and best practices for engagement.
- Monitor and leverage trending topics, ensuring timely and creative execution of campaigns in collaboration with cross-functional teams to align influencer content with broader marketing goals.
- Analyse campaign data to assess ROI and performance metrics, providing actionable insights to refine strategies and enhance content effectiveness.
- Develop and expand Trip.com’s influencer network in the EMEA and globally by leveraging existing and emerging talent while staying ahead of industry trends and identifying opportunities for collaboration.
- Manage end-to-end influencer campaigns, including outreach, contract negotiations, content ideation, review, and publication, across platforms like YouTube, TikTok, Instagram, and X (formerly Twitter).
- Identify, onboard, and nurture relationships with high-quality influencers (KOLs and KOCs) in the travel and lifestyle space, ensuring long-term, stable partnerships with a focus on content quality and brand alignment.
What you’ll Need to Succeed:
- Flexible and open to travel for business purposes.
- Proficiency in English is required, with additional European languages or Mandarin considered a strong advantage.
- Results-oriented, data-driven mindset with the ability to analyze campaign performance and optimise strategies.
- In-depth knowledge of social media trends, platform algorithms, and consumer behavior.
- Exceptional communication and negotiation skills with a proactive and adaptable approach to relationship management.
- Creative and strategic thinker with expertise in storytelling, campaign planning, and execution.
- Proven track record of managing successful influencer campaigns and building strong partnerships in the EMEA market.
- 3+ years of experience in influencer marketing, talent management, or digital content creation, preferably in the travel or lifestyle sectors.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made. What’s more? Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions. Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make global impact. We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. We encourage flexible work arrangements. Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
EU KOL Specialist employer: Trip.com
Contact Detail:
Trip.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EU KOL Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the travel sector. Understanding what works and what doesn't can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with influencers and professionals in the travel industry on platforms like LinkedIn. Building relationships can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on social media algorithms and best practices. Being able to discuss how these impact influencer campaigns will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Prepare to showcase your previous successes in managing influencer campaigns. Having concrete examples ready will help you illustrate your capabilities and fit for the position.
We think you need these skills to ace EU KOL Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the EU KOL Specialist position. Tailor your application to highlight relevant experience in influencer marketing and your passion for travel.
Craft a Compelling CV: Your CV should clearly showcase your experience in managing influencer campaigns, your understanding of social media trends, and any relevant achievements. Use quantifiable metrics to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that align with the job description, such as successful campaigns you've managed or innovative strategies you've implemented.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in this role.
How to prepare for a job interview at Trip.com
✨Know Your Influencers
Before the interview, research key influencers in the travel and lifestyle sectors. Understand their content style and audience engagement to demonstrate your knowledge of influencer marketing during the discussion.
✨Showcase Your Data Skills
Be prepared to discuss how you analyse campaign performance. Bring examples of past campaigns you've worked on, highlighting your ability to assess ROI and provide actionable insights.
✨Demonstrate Creativity
Think of innovative ideas for influencer collaborations that align with Trip.com’s brand. Present these ideas during the interview to showcase your creative thinking and strategic planning skills.
✨Highlight Communication Skills
Since the role requires exceptional communication and negotiation skills, prepare to discuss how you've successfully managed relationships with influencers in the past. Use specific examples to illustrate your approach.
