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- Tasks: Lead B2C marketing initiatives and drive revenue growth for Trip.com in the UK.
- Company: Trip.com Group is a global travel service provider with a strong presence in the industry.
- Benefits: Enjoy flexible work arrangements, career growth opportunities, and fun company-sponsored events.
- Why this job: Join a dynamic team to shape the future of travel and make a global impact.
- Qualifications: Bachelor's degree and 6+ years in growth marketing, preferably in B2C e-commerce or travel.
- Other info: Embrace an inclusive culture that supports personal and professional development.
The predicted salary is between 43200 - 72000 £ per year.
Regular London International Business Other Job ID:5576
Update 2025-05-27
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
We are seeking an experienced and strategic Country Growth Manager to lead our B2C marketing initiatives and accelerate revenue growth. As a member of the User Growth Team, you will collaborate closely with the Strategy and Product teams to position Trip.com as a leader in the travel industry. In this role, you will play a crucial part in developing our go-to-market strategy, exploring local partnerships, creating brand awareness, and driving customer acquisition and retention campaigns.
In this Role, you’ll get to:
- Develop and Implement Marketing Strategies: Formulate go-to-market strategies for the target market market, identifying opportunities for growth and expansion.
- Resource Optimization: Manage and optimize resources on Trip.com to drive traffic and revenue growth.
- Collaborate with Internal Teams: Work closely with business development and strategy teams to identify potential products for the target market.
- Utilize Data & Insights: Leverage advanced analytics, user research, and market trends to inform campaign decision-making.
- Support Central Marketing Teams: Assist with localizing performance marketing and influencer marketing strategies.
- Marketing Promotion Execution: Collaborate with local and international marketing teams to plan and execute campaigns and promotions on the Website/App.
- Explore Partnership Opportunities: Identify and pursue external partnerships to boost user acquisition and drive sales on the Website/App.
- Champion Localization: Ensure local campaigns resonate with the target market by integrating local user preferences and behaviors.
- Drive Growth Initiatives: Lead efforts to acquire new customers and enhance user engagement through scalable solutions.
What you\’ll Need to Succeed:
- Bachelor\’s Degree in Marketing, Business Management, or any other related field.
- High Bar: A strong dedication to achieving high standards in all aspects of marketing, strategy, and execution.
- Effective Communication: Exceptional ability to present ideas and findings clearly and persuasively to diverse audiences.
- Project Management: Proficient in managing complex projects and aligning cross-functional teams to achieve objectives.
- Analytical Skills: Strong analytical mindset with familiarity in using analytics tools.
- Language Proficiency: Fluency in English is required, with proficiency in the local language being essential.
- Creative & Strategic Thinking: Proven expertise in storytelling, campaign planning, and execution.
- Proven Expertise: At least 6 years in growth marketing roles within B2C e-commerce, focusing on customer acquisition and retention. Experience in Online Travel Agencies (OTA) or the travel industry is a strong advantage, particularly in localized marketing campaigns, performance marketing and partnership development.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Clickthe link to learn more about What makes Trip.com Group a leading global travel service provider?
Clickthe link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
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Country Growth Manager, UK employer: Trip.com
Contact Detail:
Trip.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Growth Manager, UK
✨Tip Number 1
Familiarize yourself with the UK travel market and its unique challenges. Understanding local consumer behavior and preferences will help you tailor your strategies effectively.
✨Tip Number 2
Network with professionals in the travel industry, especially those with experience in B2C marketing. Building relationships can provide valuable insights and potential partnership opportunities.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and analytics tools. Being proficient in these areas will enhance your ability to drive growth initiatives and optimize marketing strategies.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your proven expertise in customer acquisition and retention will set you apart from other candidates.
We think you need these skills to ace Country Growth Manager, UK
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Country Growth Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in growth marketing, particularly in B2C e-commerce and the travel industry. Use specific metrics and examples to demonstrate your success in customer acquisition and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Discuss how you can contribute to Trip.com Group's goals and mention any relevant partnerships or campaigns you've successfully managed.
Showcase Analytical Skills: In your application, emphasize your analytical mindset and familiarity with analytics tools. Provide examples of how you've used data to inform marketing strategies and drive growth in previous roles.
How to prepare for a job interview at Trip.com
✨Understand the Market
Make sure to research the UK travel market thoroughly. Be prepared to discuss current trends, challenges, and opportunities in the industry, as well as how Trip.com can leverage them for growth.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, come prepared with examples of how you've used data and insights to drive marketing strategies in your previous roles. Highlight specific tools or methodologies you are familiar with.
✨Demonstrate Effective Communication
Practice articulating your ideas clearly and persuasively. You may be asked to present a marketing strategy or campaign idea, so ensure you can convey your thoughts in a structured manner that resonates with diverse audiences.
✨Highlight Your Experience in B2C Marketing
Be ready to discuss your past experiences in growth marketing, particularly in B2C e-commerce. Share specific examples of successful customer acquisition and retention campaigns you've led, especially in the travel industry if applicable.
