Performance Marketing Coordinator

Are you ready to rethink your routine? We’re looking for a driven and analytical Performance Marketing Coordinator to join our dynamic team. Reporting to our Performance Marketing Manager, you will play a crucial role in managing, optimising, and evolving our existing performance marketing channels. This is an exciting chance to drive significant growth within a fast-paced beauty environment.

Welcome to Trinny London! Here at Trinny London, we’re changing the face of makeup and demystifying skincare. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines. We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands.

Our Values: We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role: Your daily to-dos might look like this:

• Support the execution and day-to-day coordination of activities across key acquisition channels, including but not limited to paid social (Meta, Pinterest, TikTok), paid search (Google), and potentially affiliate marketing, display, etc.
• Assist the Performance Marketing Manager in implementing campaign strategies to achieve ambitious acquisition and ROI targets, and help ensure budgets are utilised effectively.
• Monitor campaign performance regularly, tracking key metrics (CPA, ROAS, LTV), and assisting in the identification of areas for improvement.
• Contribute to regular KPI performance reporting, helping to extract actionable insights for the paid media team and wider digital department.
• Prepare and set up campaigns, ensuring each activity adheres to best-in-class practices and meets pre-determined live dates.
• Coordinate the creation and management of creative briefs across multiple channels, collaborating closely with the in-house design team to ensure best practices and timelines are met for asset creation.
• Assist in the identification, proposal, and coordination of small-scale creative tests across digital channels.
• Support the setup and launch of new campaigns, ensuring accurate tracking and targeting is in place.
• Assist in the testing and analysis of performance data to identify areas for improvement.
• Provide support in the development and launch of campaigns for broader business initiatives and new product launches.
• Research and identify new and emerging digital marketing channels and opportunities for growth, supporting the team with insights.
• Thoughtfully manage tactical execution of audience targeting, creative testing, and bid management on Meta to drive efficient CPA.
• Collaborate directly with the in-house design team to brief and develop engaging ad assets tailored to platform and objective.

These skills will help you go far in this role:

• Strong interest in paid media and digital marketing.
• Understanding of major advertising platforms (e.g., Meta Ads Manager, Google Ads).
• A proactive attitude and eagerness to learn and contribute to growth targets.
• Excellent analytical and problem-solving skills, with the ability to draw insights from data.
• Self-motivation and good time management skills.
• Organisational skills and the ability to manage multiple tasks.
• A curious and detail-oriented approach.
• Competent use of Excel and/or Google Sheets is beneficial.
• Strong communication and collaboration skills.

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.