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- Tasks: Lead customer lifecycle marketing strategies across Email, SMS, and Direct Mail channels.
- Company: Join Trinny London, one of Europe's fastest-growing beauty brands.
- Benefits: Competitive salary, dynamic team environment, and opportunities for personal growth.
- Why this job: Make a real impact in the beauty industry while driving customer retention.
- Qualifications: Experience in customer retention and advanced personalisation strategies required.
- Other info: Collaborative culture focused on innovation and celebrating team successes.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to rethink your routine? We’re looking for a Senior Lifecycle Manager to join our ambitious and driven Digital team. Reporting into our Head of Retention, you will be responsible for defining and driving the strategy, execution, and optimisation of customer lifecycle marketing across Email, SMS, and Direct Mail (DM) channels. You will be the primary channel owner, leveraging deep personalisation and data-driven segmentation to achieve ambitious Retention and Customer Lifetime Value (CLV) targets.
Welcome to Trinny London! Here at Trinny London, we’re changing the face of makeup and demystifying skincare. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines. We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands.
Our Values: We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role: Your daily to-dos might look like this:
- Own and drive development of marketing and trading campaigns across retention channels, in close collaboration and alignment with marketing, creative and ecommerce.
- Support in defining and executing the strategic roadmap for the Email / SMS / DM Strategy, focusing on maximising customer retention and repeat purchase rate, to achieve and exceed targets.
- Lead the strategy for advanced Personalisation across retention channels, including product recommendation programs.
- Devise and lead key Customer segment testing initiatives to improve channel effectiveness and incrementality.
- Manage final asset sign off for key communications, maintaining brand consistency and quality.
- Identify and present opportunities to optimise performance and drive CLV, succinctly providing insight.
- Develop, mentor and manage a high-performing team, focusing on supporting their development.
- Own channel level reporting, transforming data into actionable strategic insights and recommendations, sharing across the digital and marketing department.
- Manage day-to-day relationships with key ESP & SMS vendors, ensuring they are delivering expectations and maximising platform performance.
- Partner with Digital Product and Technology, to coordinate and brief integration and development optimisations to ESP/SMS and key retention platforms.
- Ensure compliance across technical platforms related to Data Privacy and Governance.
- Be a Voice of the customer, understand clear customer behaviour shifts and opportunities to drive retention with knowledge of the UK, US & International markets.
Requirements: These skills will help you go far in this role:
- Demonstrable experience in customer retention.
- Experience working for a DTC retailer or beauty brand desirable, with a customer-centric approach.
- Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM.
- Approachable, collaborative and hands-on approach working cross-functionally; eager to roll up your sleeves and get deeply involved, as a team player.
- Proven ability to manage external vendor relationships (ESPs, SMS) and coordinate complex technical integrations.
- Data-driven and comfortable driving insights and proposing actions, with ability to independently analyse data while also working with BI teams.
- Proven ability to lead segment testing and translate complex channel reporting into strategic, revenue-driving business actions.
- A self-starter with a strong growth mindset, eager to learn new skills and thrive in a fast-paced and ever-changing environment, taking the initiative to solve problems autonomously.
- Passionate about providing development and guidance for junior team members.
- Highly organised with the ability to manage multiple priorities effectively and approach all tasks with a flawless attention to detail.
- An excellent communicator with the confidence to work with and influence stakeholders across various teams, ensuring clear and consistent strategy alignment.
We love to hear from anybody interested in Trinny London!
Senior Lifecycle Manager (Hiring Immediately) in London employer: Trinny London
Contact Detail:
Trinny London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lifecycle Manager (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Keep it concise and focus on what you can bring to the table, especially in customer retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our amazing team at Trinny London.
We think you need these skills to ace Senior Lifecycle Manager (Hiring Immediately) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for customer retention and beauty shine through! We want to see how excited you are about the role and how you can contribute to our mission at Trinny London.
Tailor Your Experience: Make sure to highlight your relevant experience in customer lifecycle marketing. We love seeing how you've driven results in previous roles, especially if you've worked with Email, SMS, or Direct Mail channels. Tailoring your application shows us you understand what we're looking for!
Be Data-Driven: Since this role is all about leveraging data for insights, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to drive decisions and improve customer retention. We’re all about that data-driven mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our fantastic team at Trinny London!
How to prepare for a job interview at Trinny London
✨Know Your Customer Lifecycle
Before the interview, brush up on customer lifecycle marketing strategies. Be ready to discuss how you would define and drive these strategies at Trinny London, especially across Email, SMS, and Direct Mail channels.
✨Showcase Your Data Skills
Prepare examples of how you've used data-driven insights to optimise customer retention in previous roles. Highlight your experience with segmentation and personalisation, as this is key for the Senior Lifecycle Manager position.
✨Demonstrate Collaboration
Trinny London values teamwork, so be prepared to share instances where you've successfully collaborated with cross-functional teams. Discuss how you’ve worked with marketing, creative, and ecommerce teams to achieve common goals.
✨Be Ready to Discuss Vendor Management
Since managing relationships with ESPs and SMS vendors is part of the role, think of specific examples where you've coordinated with external partners. Show how you ensured they met expectations and maximised performance.