Paid Media Manager in London

Are you ready to rethink your routine? We are looking for a dedicated and ambitious Paid Media Manager to lead Search (PPC) and Affiliate channels within the wider Digital department. Reporting into our Head of Paid Media, you will be responsible for the strategy and budget for your channels, using data, insights and analytics to strengthen our campaigns, ultimately boosting revenue and brand love.

Welcome to Trinny London. Here at Trinny London, we are changing the face of makeup and demystifying skincare, and we are only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines. We have achieved tremendous growth since 2017 and we are proud to be one of Europe’s fastest-growing beauty brands. We are generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

• Lead the Paid Media Strategy for your key channels (Paid Search and Affiliates) with the goal of driving revenue and new customer growth.
• Proactively manage the planning & execution of PPC campaigns in close collaboration with our PPC agency against market targets, acting as the internal subject matter expert.
• Act as the primary lead for our PPC agency; stress-testing their roadmap, auditing account health, and ensuring our P.Max, Shopping, and Search tactics are best-in-class.
• Monitor daily performance & optimisations, with ability to analyse available data sources.
• Plan & own testing roadmaps for your channels to identify new opportunities to drive continual performance improvements and complete incrementality testing.
• Shape and lead the long-term Affiliates channel strategy to deliver new customer growth via content Affiliate networks (including LTK, Rakuten and ShopMy), in partnership with Social and Communications teams to ensure a seamless "full-funnel" creator strategy.
• Manage channel budget alongside the Head of Paid Media, with continuous optimisation of spend to ensure we are investing in most efficient areas.
• Support with international expansion of owned channels and new channel scoping and testing.
• Work in close collaboration with our design team to deliver data-led creative digital assets with ongoing share-through of A/B Test results and creative channel best practice.
• Translate complex channel data into actionable insights by delivering succinct performance reporting and conducting deep-dive analysis - deepening our understanding of the customer.
• Showcase channel-specific campaign strategy & campaign responses to support business initiatives and new product launches.
• Stay up to date with industry best practices and lead the adoption of beta features within Google Ads.

Requirements

As Paid Media Manager you possess the following skills and experience:

• Demonstrable experience in actively running high growth performance marketing campaigns either in-house or at an agency.
• Advanced hands-on experience with PPC and search channels.
• Experience with Affiliates Networks is a benefit.
• In-depth knowledge of wider Social and Search landscape and emerging digital trends, demonstrating a solid understanding of their analytics and how they operate.
• Self-starter with a commercial mindset who is eager to deliver against ambitious, profitable growth targets.
• A curious and analytical mindset, always open to learning and hypothesis testing.
• A team player who has a proven ability to work effectively with multiple teams.
• Adaptable and highly organised, able to work in a fast-paced, scale-up environment with tight deadlines and shifting priorities.
• A confident communicator, who understands how to adjust written and verbal communications to suit different audiences.
• Competent user of Excel and Google Sheets including VLOOKUPs and PivotTables.
• Proactive with a can-do attitude, always striving to find ways to improve our campaign performance and ways of working.

We love to hear from anybody interested in Trinny London. Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Benefits

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours.
• 25 days holiday (we’re also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays).
• Welcome to Trinny London Starter Stack and swag.
• Your Beauty Wallet: You’ll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products.
• Company discount for yourself, your friends, and family.
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care).
• An annual personal training and development budget.
• Enhanced family friendly packages.
• Pension scheme.
• Cycle to work scheme.
• T-Parties = many office socials as well as summer and festive celebrations.
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave).

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves. We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.