At a Glance
- Tasks: Lead innovative product marketing strategies and campaigns for a fast-growing beauty brand.
- Company: Join Trinny London, a trailblazer in the beauty industry since 2017.
- Benefits: Enjoy hybrid working, generous holiday, and a £500 annual product allowance.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact in a dynamic environment while shaping the future of beauty.
- Qualifications: Experience in beauty marketing and proven leadership skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
Description
Are you ready to rethink your routine?
We're looking for a Head of Product Marketing to join our Marketing team.
This is a senior, pivotal role, leading the strategy, positioning and integrated activation of disruptive product campaigns across our core range, NPD and EPD, that define how Trinny London shows up, while building and developing a high performing product marketing team.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started.
Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands.
We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team.
We listen to every idea, big or small, and make considered decisions.
We support each other to achieve our goals and thrive on collaboration.
The Role
Own the positioning, go to market strategy and always on marketing of Trinny London's existing product range and NPD, driving trial, conversion and sustained commercial performance through creatively disruptive product marketing.
Your day to day responsibilities will look like this
- Own and drive positioning, go to market and always - on core product strategy for the core range and existing product development (EPD) and leading market launch execution for new product development (NPD) alongside the NPD team, ensuring that there is continuous integration across the brand calendar.
- Lead strategy, briefing, and cross-channel alignment (PR, Social, Creative, Retail, Digital) for disruptive, impactful and effective product campaigns highlighting key USPs.
- Partner with NPD and Innovation to execute the brand's gifting strategy.
- Build and maintain product marketing frameworks and benchmarks (message testing, positioning hierarchy, competitive tracking, proof points) to inform messaging and commercial decision making.
- Partner with the NPD and Regulatory teams to ensure all campaign and activation messaging reflects substantiated efficacy claims. this role does not own claims substantiation.
- Set campaign KPIs for NPD, EPD and Core activity and manage reporting against them.
- Lead and develop the Product Marketing Manager and Junior Product Marketing Manager, building a culture of excellence, ownership and empowerment.
- Manage the product marketing budget for Product campaign activity, forecasting and reporting spend against agreed commercial outcomes.
- Act as the internal expert on emerging trends, consumer insight, market dynamics and provide input on pricing strategy, relevant to product marketing, feeding this into brand and product strategy evolution.
- Evaluate opportunities based on research, analysis, deep product knowledge and a strategic view of the industry, synthesising insight into actionable product marketing strategy and recommendations.
- Lead adoption of AI-enabled practices within the team, building capability and embedding AI into day-to-day workflows.
Identifying opportunities to evolve processes and ways of working using AI, to improve the effectiveness quality and pace of work.
Requirements
- Experience working in beauty and cosmetics brands, is essential.
- Extensive knowledge and background in beauty product marketing, proven leadership and people management experience at a Senior Manager or Head of level, with the ability to develop and motivate a small, high performing team.
- Creative thinker with the ability to develop innovative marketing strategies.
- An impactful communicator who presents with confidence and can influence stakeholders at all levels, including founder.
- Data-driven mindset with proficiency in analytics tools and experience in setting and reporting against commercial KPIs.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments including NPD, Commercial and Digital.
- Thrives in fast-paced, agile environment balancing meticulous detail with high-stakes prioritisation.
We love to hear from anybody interested in Trinny London!
Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
- 2 weeks work from anywhere
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages to support birthing & non-birthing parents
- Pension scheme
- Workplace nursery scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
- Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
Head of Product Marketing in London employer: Trinny London
Trinny London is an exceptional employer that prioritises the growth and well-being of its employees, offering a vibrant work culture where creativity and individuality are celebrated. Located in Brent Cross, our team enjoys generous benefits including a 50% discount on products and a competitive commission structure, making it a rewarding place to thrive in the beauty industry. We are dedicated to providing meaningful career opportunities and fostering an inclusive environment that empowers every Makeup Artist to shine.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trinny London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trinny London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trinny London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trinny London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trinny London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trinny London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trinny London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trinny London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trinny London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trinny London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
