At a Glance
- Tasks: Lead marketing strategies and campaigns to elevate our brand and product performance.
- Company: Join Trinny London, a fast-growing beauty brand revolutionising makeup and skincare.
- Benefits: Enjoy hybrid working, 25 days holiday, and a £500 annual product allowance.
- Other info: Thriving environment with opportunities for personal and professional growth.
- Why this job: Shape the future of beauty while collaborating with a passionate team.
- Qualifications: Proven experience in integrated marketing and strong financial acumen required.
The predicted salary is between 51750 - 63250 £ per year.
The Director of Marketing will lead our product and brand marketing team while working closely with key stakeholders across Social, PR, Creative, Product Innovation, Retail, and E-commerce. This role will be the main driver in achieving campaign ROI and product performance, ensuring our proposition and vision are meaningfully brought to life across all touchpoints.
The ideal candidate will be responsible for architecting integrated activation plans and balancing founder vision with commercial discipline.
As the Director of Marketing, acting as a key liaison between creative, commercial, and founder, you will be a key player in shaping our future direction. You will oversee the global marketing calendar and integrated activation plans to drive customer acquisition, conversion, and retention. You will ensure continuous storytelling that drives engagement, relevance, and brand salience, with the Trinny customer at the forefront.
Key Responsibilities
- Drive Brand awareness, consideration and, ultimately, brand preference.
- Own overall Product and Brand activation, ensuring that the proposition and vision is meaningfully and consistently brought to life across all touchpoints from online to in store.
- Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience.
- Lead marketing campaigns (brand and product) and the always-on strategy, ensuring compelling consumer propositions, creative campaign strategies and multi channel marketing activations to deliver customer acquisition, and ultimately conversion, and retention.
- Establish campaign KPIs, oversee performance reporting, and maintain full accountability for delivering campaign ROI and product sales performance.
- Partner with the Product Development team (alongside Head of Product Marketing) to shape and articulate innovative product propositions that resonate with our target audience.
- Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations.
- Lead the expression of the brand and product marketing in-store both always-on and campaign, partnering with the VM team.
- Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment.
Requirements
- Proven ability to architect and execute integrated activation plans that align with overarching business objectives.
- Strong financial acumen with a focus on leveraging data-driven insights to optimize commercial performance and ROI.
- Experience working directly with a brand founder or highly visible figurehead, comfortable balancing founder vision with commercial and brand discipline.
- Experience in an omnichannel business spanning DTC and physical retail/wholesale.
- Experience in a team responsible for both the creative origination and the regional execution.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments.
- An impactful communicator who presents with confidence and can influence stakeholders at all levels including exec and founder.
- Thrives in fast-paced, agile environments with a focus on meticulous detail and high-stakes prioritisation.
- Beauty experience preferred.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Hybrid and flexible working, with core working hours.
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays).
- Welcome to Trinny London Starter Stack and swag.
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products.
- Company discount for yourself, your friends, and family.
- Vitality health scheme, EAP and Medicash (including dental, optical).
Director Of Marketing employer: Trinny London
At Trinny London, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration and innovation. Located in the heart of Chelsea, our team enjoys flexible working arrangements, generous holiday allowances, and unique perks like a £500 annual product allowance and regular social events. We are committed to employee growth, providing annual training budgets and enhanced family-friendly packages, making us a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Director Of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trinny London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trinny London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trinny London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trinny London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trinny London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trinny London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trinny London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trinny London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trinny London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trinny London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
