Sales Activation Ambassador

Can you make a room full of strangers care about what’s in their glass? Good. That’s the job.

Our client is a global drinks business building out its UK spirits portfolio, and they need someone out in the trade making it happen: behind the bar, in store and at events.

The job

• Running tastings, consumer events and trade activations that get people trying the brands
• Training bar teams and retail staff so they know the brands and actually recommend them
• Getting bottles listed, onto back bars, onto cocktail menus and visible in store
• Managing your own activation budget, and proving it was money well spent
• Working with the sales team and wholesale partners to line up brand priorities
• Rolling out point-of-sale material and spotting new ways to get the brands noticed
• Keeping an eye on trends and competitors, and feeding back what’s working

You’ll need

• A background in hospitality, events, sales, marketing or brand ambassador work
• The confidence to talk to anyone, from a head bartender to a festival crowd
• Organisation. You’ll be juggling events, visits and admin across a patch
• A full UK driving licence and a clean record
• To be happy on the road most of the week, with some evenings and weekends

Spirits brand ambassador or trade advocacy experience

Bar management, cocktail competitions or running staff training

Drinks or FMCG trade marketing, POS or merchandising

Knowing the UK on-trade and/or off-trade