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- Tasks: Lead email and SMS campaigns to boost engagement and sales across UK and Europe.
- Company: Join a dynamic team focused on enhancing customer experiences in retail marketing.
- Benefits: Enjoy a flexible hybrid work model with opportunities for personal growth and development.
- Why this job: Be part of a creative environment that values data-driven insights and innovation.
- Qualifications: Degree in Marketing and over 5 years of relevant experience required.
- Other info: Experience with Adobe CC and strong analytical skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an Email Marketing Manager to join our client in a hybrid working environment, with 3 days per week in the office and 2 days based from home.
As Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across our UK and European markets. This role is key to enhancing the customer experience for both Trade and Retail customers, leveraging data-driven insights, automation, and personalization to increase footfall and conversion online and in stores.
- Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
- Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
- Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
- Create monthly email plans and coordinate with the Content team for required digital assets.
- Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
Requirements:
- Degree in Marketing or a related field.
- Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
- Experience with Adobe CC products or similar for creating digital assets.
- Excellent planning and organizational skills to manage multiple projects and deadlines.
- Strong analytical skills for interpreting data and optimizing digital communications.
- Demonstrated experience in people management, including development and performance management.
Marketing Manager (Fully Remote) (Permanent) employer: Trinity Resource Solutions
Contact Detail:
Trinity Resource Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Fully Remote) (Permanent)
✨Tip Number 1
Familiarise yourself with the latest trends in email and SMS marketing. Understanding current best practices and tools will help you stand out during interviews, as you'll be able to discuss how you can apply these insights to enhance customer engagement at StudySmarter.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where your insights led to measurable improvements, as this aligns perfectly with our focus on data-driven strategies.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in retail marketing. Engaging with others can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing a role with us.
✨Tip Number 4
Prepare to discuss your experience with team collaboration, particularly with CRM and content teams. Highlighting your ability to work cross-functionally will demonstrate that you can effectively manage relationships and align campaign needs, which is crucial for success in this role.
We think you need these skills to ace Marketing Manager (Fully Remote) (Permanent)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, CRM, and digital communications. Use specific examples from your past roles that demonstrate your ability to drive engagement and sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the company's goals. Mention your experience with data-driven insights and personalization strategies, as these are key aspects of the role.
Showcase Analytical Skills: Provide examples of how you've monitored and analysed campaign performance in previous positions. Highlight any tools or methodologies you used to optimise campaigns and improve customer engagement.
Highlight Team Collaboration: Emphasise your experience working with cross-functional teams, such as Campaign, Social Media, and Content teams. Discuss how you’ve successfully managed relationships with external suppliers to ensure brand consistency in your campaigns.
How to prepare for a job interview at Trinity Resource Solutions
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience with email and SMS campaigns. Highlight specific examples where you successfully drove engagement and sales, and be ready to explain the strategies you used to achieve those results.
✨Demonstrate Data-Driven Decision Making
Since the role requires leveraging data insights, come equipped with examples of how you've used analytics to inform your marketing strategies. Discuss any tools or software you've used to track campaign performance and how you applied those insights to optimise future campaigns.
✨Collaboration is Key
This position involves working closely with various teams. Be ready to share experiences where you collaborated with others, such as CRM or content teams, to create successful campaigns. Emphasise your communication skills and ability to manage relationships with external suppliers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in past roles, particularly in managing multiple projects or deadlines, and how you overcame them. This will demonstrate your planning and organisational skills.
